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Would you like to earn five dollars in five minutes by giving me your opinion on a new product?
It’s not my product, I’m just collecting data, so it’s very important that you give me your honest opinion.
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For our discussion, pretend you’re in a store and you see this on a shelf.
Please read the sign.
What would you do first?
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| Would you download the app in the store? |
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| Do you have an iPhone, Android or another type of phone? |
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Hand the person the phone.
Pretend you have downloaded the app? What would you do next?
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| How would you decide which offer (if any) to choose? |
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| Did the user click an offer to receive details? |
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| Did the user scroll the offers? |
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| Do you understand how the basic product works? |
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| Do you feel you would use this product? |
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| What do you like best about the product? |
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| What do you like least about the product? |
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| Why don't you use coupons more often? |
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| Have you heard of any of these mobile apps? |
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| Why don't you use coupons more often? |
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| How often do you shop at these retailers?
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That's it! We're all done.
Thanks you for taking the time to help us improve our product.
Ensure that they have received their gift card. |
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