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Hello,
I am currently in the process of writing my masters thesis and would like to invite you to participate in this survey I am conducting to explore consumer perception towards luxury brands e-store.

Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
 
 
 
 
* What is your gender?
 
Female
 
Male
 
 
 
* Which category describes your age?
 
18 - 24
 
25 - 34
 
35 - 44
 
45 or older
 
 
 
* Which of these best defines luxury? (Multiple answers can apply)
 
Price
 
Product
 
Quality
 
Service
 
Brand image
 
Exclusivity
 
Style

 
 
 
* Have you ever bought a luxury fashion product?
 
Yes
 
No
 
 
 
Where do you often buy your luxury products?
 
Brand's official store
 
Luxury department stores
 
Brand's e-store (online)
 
Luxury department e-stores (online)
 
Online luxury fashion retailers (net-a-porter/neiman marcus etc..)
 
 
 
On average, how many Luxury Fashion Products do you purchase online, per year?
 
More than 10 per year
 
6-10 per year
 
3-5 per year
 
1 per year
 
How important is each factor to you when purchasing luxury products?
Very high importance High importance Average importance Not important
Price
Brand
Exclusivity
Ability to purchase online
Able to see and feel the product
Ability to try on
 
 
 
If you don't buy luxury products online, please explain why
   
 
 
 
* Do you think all fashion luxury brands should own an e-store in their official website
 
Yes, I think it is a great idea with good potential
 
No, I believe luxury products should not be sold online
 
That's it, Thank you for your time :)