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Thank you for being a part of the BabyFirstTV family! We are so pleased that you have incorporated BabyFirstTV into your family’s life. We have been working very hard to deliver an enriching, delightful programming line-up, and aim to provide new ways for you and your baby to learn and play together.

At BabyFirstTV, we listen to parents and families. You have been invited to participate in this brief survey because we highly appreciate your feedback and opinions.

Thank you for taking a few minutes to answer the following questions.
 
 
 
Do you have a child under the age of 3 in your home?
 
Yes
 
No
 
 
 
For the following questions, please consider your baby or toddler that is under the age of 3.
 
 
 
How old is your child?
 
0-6 months
 
6-12 months
 
12-18 months
 
18-24 months
 
24-30 months
 
30-36 months
 
 
 
Do you and your baby/toddler use the computer together?
 
Yes
 
No
 
 
 
Which of the following ways do you use the computer with your baby/toddler? (select all that apply)
 
Software or CD-ROMS for babies/toddlers
 
Internet sites
 
Games
 
Music/Movies – you use the computer as a screen to play music or movies
 
Home Movies/Pictures
 
Other - please specify

 
 
 
How does your baby currently navigate on the computer?
 
My baby points and I navigate for her/him
 
Using the mouse
 
Using the keys
 
Using the mouse and the keys
 
Other - please specify
 
 
 
 
Which internet websites do you use with your baby/toddler?
   
 
 
 
What types of activities do you do with your baby on these websites? (select all that apply)
 
Play games
 
Listen to music
 
Watch videos
 
Read books
 
Other - please specify
 

 
 
 
Do you pay for any websites that offer activities for your baby and you?
 
No
 
Yes - please specify
 
 
 
 
What types of activities do you do with your baby on these pay websites? (select all that apply)
 
Play games
 
Listen to music
 
Watch videos
 
View books online
 
Other - please specify
 

 
 
 
How often do you use the computer with your baby/toddler?
 
Daily
 
Every other day
 
Weekly
 
Twice a month
 
Monthly
 
 
 
Why do you use the computer with your child? (select all that apply)
 
My child sees me on the computer and wants to do the same
 
I want to introduce my child to computer literacy/skills
 
I like to use a laptop to engage my child when we travel/visit other peoples’ homes
 
It’s another way to engage/occupy my child
 
It’s a more interactive experience and more educational than TV
 
Other - please specify

 
 
 
Does your baby/toddler use the computer by herself/himself?
 
Yes
 
No
 
 
 
Which of the following ways does your baby/toddler use the computer by herself/himself? (select all that apply)
 
Software or CD-ROMS for babies/toddlers
 
Internet sites
 
Games
 
Music/Movies – you use the computer as a screen to play music or movies
 
Home movies/Photos
 
Other - please specify

 
 
 
Which websites does your baby/toddler use by herself/himself?
   
 
 
 
What types of things would you want to see on BabyFirstTV’s website for your baby/toddler? (select all that apply)
 
The entire channel – I’d like to watch the channel live on the computer as well as on TV
 
Episodes from shows so I can watch them in any order I want
 
Curriculum so I can teach my baby different things
 
Suggested activities of fun things to do with my child
 
Games that I can play with my baby
 
Games my baby can play alone
 
Skills test so I can see how my baby performs at certain tasks
 
Parenting information for me
 
Ways to connect with other parents (ex. a personalized section where I can upload my photos/videos and see other people’s sections, too)
 
Other - please specify

 
 
 
For the following questions, please consider that BabyFirstTV is offering a premium section on the website. The section would offer:

- Six different channels of BabyFirstTV online (1. "BabyFirstTV" as seen on the TV now 2. parenting channel 3. baby Spanish channel 4. baby music channel 5. viewers' home videos channel 6. additional language channel for baby)
- Interactive games: games to play online with your baby that focus on developmental skills such as memory, number recognition, etc.
- Daily activities: fun and creative ideas on ways to interact with your baby and bond
- eLearnign modules: daily child development lessons with printable exercises designed to introduce baby to new concepts
- Parenting forums/advice from experts: top psychologists and medical doctors discuss parenting hot topics and answer questions
- And more
 
 
 
Would you be willing to pay a fee each month for the premium services?
 
Yes
 
No
 
 
 
How much money do you think BabyFirstTV should charge for this?
   
 
 
 
At what price, do you feel a monthly online subscription would seem expensive, but you would still consider subscribing?
   
 
 
 
Are you or have you previously subscribed to BabyFirstTV?
 
Yes
 
No
 
 
 
Why haven’t you subscribed to BabyFirstTV?
 
It’s not offered through my cable/satellite provider
 
I do not want to pay for it
 
I have never heard of BabyFirstTV
 
I don’t believe in TV for babies
 
Other - please specify
 
 
 
How many hours on a typical day is your TV tuned into BabyFirstTV?
 
0-30 minutes
 
30 minutes – 1 hr
 
1hr – 2 hr
 
2-3hrs
 
3-4 hrs
 
Over 4 hrs
 
 
 
How many hours per day do you think other people watch BabyFirstTV?
 
0-30 minutes
 
30 minutes – 1 hr
 
1hr – 2 hr
 
2-3hrs
 
3-4 hrs
 
Over 4 hrs
 
 
Please indicate which of the following times it is likely that your TV is on BabyFirstTV during weekdays. Be sure to select the times that are located within the column of your time zone. (select all that apply)
Pacific Time Zone Mountain Time Zone Central Time Zone Eastern Time Zone
6am – 8am
8am – 12pm
12pm- 4pm
4pm – 8pm
8pm – 11pm
11pm – 6am
 
 
Please indicate which of the following times it is likely that your TV is on BabyFirstTV during weekends. Be sure to select the times that are located within the column of your time zone. (select all that apply)
Pacific Time Zone Mountain Time Zone Central Time Zone Eastern Time Zone
6am – 8am
8am – 12pm
12pm- 4pm
4pm – 8pm
8pm – 11pm
11pm – 6am
 
 
 
Do you own an iPhone, Blackberry or other Smart Phone?
 
iPhone
 
Blackberry
 
Other smart phone
 
No smart phone
 
 
 
Do you purchase apps for your smart phone (such as games, utilities or other applications)?
 
Yes
 
No
 
 
 
Do you use your phone with your child?
 
Yes
 
No
 
 
 
Which ways do you use your phone with your child? (select all that apply)
 
Applications from iTunes or other app stores– please specify which ones
 
I show my child videos on my phone
 
I play music for my child on my phone
 
My child pretends to call people
 
Other - please specify

 
 
 
Which ways would you consider using your phone with your child? (select all that apply)
 
Applications from iTunes or other app stores– please specify which ones
 
I show my child videos on my phone
 
I play music for my child on my phone
 
My child pretends to call people
 
Other - please specify

 
 
 
What types of BabyFirstTV phone apps would you like to use?(select all that apply)
 
Games for baby
 
Learning activities for baby
 
Parenting information
 
Music for baby
 
Video for baby
 
Other - please specify
 

 
 
 
Would you be willing to pay a small one-time fee to use a BabyFirstTV app?
 
Yes
 
No
 
 
 
How much do you think BabyFirstTV should charge for each app?
   
 
 
 
How much time do you spend online each day?
 
Less than 1 hour
 
1-2 hours
 
2-3 hours
 
3-4 hours
 
Over 4 hours
 
 
 
Which of the following websites do you personally use? (select all that apply)
 
Twitter
 
Facebook
 
MySpace
 
Yahoo
 
Google
 
Banking Website
 
Other - please specify

 
 
 
Which of the following parenting websites do you visit on a regular basis? (select all that apply)
 
BabyCenter
 
iVillage
 
BabyZone
 
Education.com
 
Parents.com
 
CafeMom
 
WebMD
 
TotSpot
 
Other - please specify

 
 
 
Which of the following websites would you like to use to interact with BabyFirstTV? (select all that apply)
 
Twitter
 
Facebook
 
MySpace
 
Other - please specify

 
 
 
BabyFirstTV is creating an exclusive, brand new PARENTS PANEL. We’re looking for caring parents who would like to help us shape and build BabyFirstTV together.

We are seeking moms and dads, such as yourself, that are highly-involved in their child's education and playtime choices. We value your expert opinions.

As a PARENTS PANEL member, you would be contacted once in awhile to share your opinion on new products and services such as which DVD cover you like best or which name for a show you prefer. It is a volunteer position.
 
 
 
Are you interested in participating in the BabyFirst Parents Panel?
 
Yes
 
No
 
 
 
Thank you for being a part of our Parents Panel! Please provide us with your email address so we can contact you and get your opinions on new products and ideas from BabyFirstTV.
   
 
 
 
What language(s) do you speak in your home?
 
English only
 
Spanish only
 
English and Spanish
 
Other - please specify
 
 
 
What is your gender?
 
Male
 
Female
 
 
What is your age?
 
18-24
 
25-34
 
35-44
 
45-54
 
55 or older
 
 
What is your household's total annual income?
 
Under $25,000
 
$25,000 - $49,999
 
$50,000 - $74,999
 
$75,000 - $99,999
 
$100,000 - $125,000
 
$125,000 +
 
 
Please indicate the highest level of education you have completed.
 
Some grade school
 
Grade school
 
Some high school
 
High school graduate
 
Some college, no degree (1-3 years)
 
Associate's degree (2 years)
 
Bachelor’s Degree (for example, BA, AB, BS)
 
Master’s Degree (for example, MA, MS, MBA)
 
Doctorate (Ph.D)
 
Professional Degree (for example, MD, JD)
 
 
Which of the following best describes your ethnicity.
 
Hispanic/Latino
 
African American/Black
 
Asian
 
Caucasian/White
 
American Indian or Alaskan Native
 
Native Hawaiian or Other Pacific Islander
 
Other (please specify)
 
 
Please contact [email protected] if you have any questions regarding this survey.
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