PDDM 04

What is the name of the latest major change in functionality added to Facebook ?

Farmville

Timeline

Newsfeed

On Twitter what is “#” called, and used for?

Retweet, tell others about your tweet

Direct Message, private message customers

Hashtag, to mark keywords or topics (Your Answer)

URL shortener, sends customers URLs about your page

Do you know your target audience? What age range is most popular on social networking sites?

Companies are using Twitter and Facebook to speak directly to customers, answering questions and problems.

True

False

In December 2011 how many active users did Facebook report to have?

You can recruit staff directly through LinkedIn.

True

False

A customer leaves a negative comment about a purchase on your companies Twitter page, what should you do?

Delete the comment

Tell them not to post again

Ignore the comment

Reply asking how can you resolve the problem

Posting as many links as possible on your companies page is a good idea.

True

False

What is the general difference between SEO and SEM

SEO is the west coast term, SEM is the east coast term

Nothing. They are synonyms

SEO refers to organic placement and SEM refers to all forms of search marketing

SEO refers to organic placement and SEM refers to paid search

With PPC listings, advertisers pay each time the listing is viewed?

True

false