PetFoodDirect Site Visitors

* Have you ever made a purchase from petfooddirect.com?

Yes

No

* Is this your first visit to petfooddirect.com?

Yes

No

* Why have you not made a purchase from petfooddirect.com? (Select all that apply)

They don’t carry the product(s) or brand(s) I need

Haven’t needed to make a pet purchase since first discovering petfooddirect.com

Shipping takes too long

Not comfortable buying pet products online

Shipping costs are too high

Don’t trust the legitimacy/security of the site

Prices are too high

Other

Please indicate to what degree you agree or disagree with the following statements about the design and functionality of petfooddirect.com?

* How did you first find out about petfooddirect.com?

Radio advertisement

Referred by another website (article, blog, message board, coupon site, etc.)

Internet advertising (banner/display ads)

Magazine or newspaper advertisement

Responded to an email from PetFoodDirect

Recommendation by friend or family

Recommendation by veterinarian

Internet search

Other

* What types of pet products were you hoping to find at petfooddirect.com? (Select all that apply)

Apparel (clothing, coats, etc.)

Treats

Nutritional Supplements/Vitamins

Toys

Supplies (litter, crates, collars, leashes, etc.)

Flea and tick prevention

Grooming products (brush, shampoo, etc.)

Food

Other

* What did you come to petfooddirect.com to do today? (Select all that apply)

Learn what products were sold at petfooddirect.com

Get information about pet health, development and wellness

Buy a specific product

Research prices for a specific product(s)

Other

* What was the primary reason you first looked for pet products online?

Convenience of having them delivered to your home

Had difficulty finding the product(s) you needed elsewhere

Wanted to know more about what products and brands were available

Thought you could find them cheaper than in stores

Other

How satisfied were you with your experience finding each of the following types of products at petfooddirect.com?

Please rate the prices you found at petfooddirect.com for each of the types of products you were looking for.

* How do you prefer items to be priced?

Everyday low prices with infrequent sales and/or coupons

Higher base prices with frequent sales and/or coupons

* When it comes to an online retailer of pet products, which of the following types of companies would you be most likely to shop with?

The upscale online boutique for premium, progressive pet products

The place to find anything and everything for your pet including hard to find or new brands and products at reasonable prices

The leading commercial community for pet enthusiasts to learn, share, and buy

The lowest price provider of pet products available anywhere

* Which of the following best describes your perception of petfooddirect.com?

The lowest price provider of pet products available anywhere

The upscale online boutique for premium, progressive pet products

The leading commercial community for pet enthusiasts to learn, share, and buy

The place to find anything and everything for your pet including hard to find or new brands and products at reasonable prices

* What type(s) of pet do you have? (Select all that apply)

* How many pets do you have?

* What is your gender?

Male

Female

Prefer not to answer

* Into which age range do you fall?