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Through this survey, we aim to get a feel for the pulse of current attitudes towards mobile advertising. We will be more than happy to share the results upon completion.
All answers will be treated as anonymous and the survey should take around 5 minutes.
Many thanks for participating. |
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| * 1. Which best describes your organisation? |
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| * 2. Are you satisfied with your current mobile advertising strategy? |
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| * 3. What is the biggest challenge for mobile advertising at present? |
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| * 4. By how much do you expect to grow your investment in mobile advertising in 2014? |
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| * 5. Do you believe the mobile advertising industry is lacking quality data? |
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| 6. Currently how important is precision targeting in your media planning? (1=Not important, 5=Very important)
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| * 7. Do you think the importance of new data sources for targeting and executing media campaigns will increase in 2014? |
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| 8. How would you rate current mobile targeting capabilities? (1= Very unsatisfactory, 5=Excellent)
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| * 9. Please rank in terms of importance (1=most important, 5= least important) the following type of targeting for your mobile campaigns |
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| Demographic |
| | | Behavioural |
| | | Contextual |
| | | Location |
| | | Handset |
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| * 10. Would you be willing to pay a premium for better targeting if it meant less wastage when reaching your target audience? |
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| * 11. Which socio-demographic groups do you target most via mobile advertising currently? | | |
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| * 12. Which other socio-demographic groups would you like to target via mobile advertising in the future? | | |
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| 13. How important do you view the role of Mobile Operators in the future of mobile advertising? (1= Not important, 5= very important)
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| * 14. In what ways do you see Mobile Operators adding value to the future of mobile advertising? | | |
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| * 15. Would you be interested in working with Mobile Operators to explore the potential of data-enhanced mobile advertising? |
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| * 16. Are you aware of any Mobile Operators in the world that are currently offering data-driven advertising solutions? If so, who? | | |
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| * 17. Which of the following regions will be a priority for you in 2014? (Tick as many as you like) |
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| * 18. Are the emerging markets playing an increasing role in your mobile advertising planning in 2014? |
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| * 19. Which of the emerging markets/countries are you most interested in reaching through mobile advertising going forward? | | |
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| 20. Do you have any further comments about your expectations/hopes for mobile advertising in 2014? | | |
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| 21. Thanks for completing our survey. Should you wish to receive the findings of the survey, please enter your information below:
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