Pre-Knowledge Check

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How many ads can you have in an ad group?

20

50

30

10

If you are bidding on a keyword on Broad match, your search ad could potentially also show for:

A. Phrase match and Exact match

B. Phrase Match only

C. Exact Match only

D. Broad Match only

E. Content match

At what level is the budget set?

Account

Campaign

Ad Group

Ad

True or False: You can set a report to be run at a specific time and emailed to you.

True

Fals

What are params or parameters typically used for?

It is used as a placeholder to insert a vlue determined on the keyword level

It is used to insert specific pre-deteremined values into an ad

It is used to replace the Keyword with another value

All of the above

If the advertiser is bidding on the keyword Car in broad match, and he has the negative keyword "BMW car" in phrase match, which of the following queries will cause the ad to serve? (MARK ALL THAT APPLY)

True or False: Content Ads are set up through a separate tool called Bing Content Ads

True

False

Pre Knowledge Check