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2011
May
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Predicting Malaysian Consumer Intention to use Aug
Predicting Malaysian Consumer Intention to use Aug
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Hi, my name is Chin Ji Hsia a Media Marketing student from Asia Pacific University College of Technology and Innovation (UCTI). I am researching on a project about Malaysian Consumers Intention to use Augmented Reality Shopping for Fashion Products Online.
The objective of this survey is to understand Malaysian Consumers behaviour, acceptance and intention to use Augmented Reality Technology for shopping online specifically on fashion clothing. Your participation is voluntary, you may choose not to participate or withdraw anytime without penalty and your identity will be anonymous and kept confidential.
You are selected to participate in this survey because you are the targeted age group for this research. I hope you can take out some time to complete the questionnaire. It is important to have people like you; further research can be done to be able to give Malaysian consumers a better online shopping experience.
Your completion and return of the survey indicate voluntary consent to participate in this questionnaire.
If you have any further enquiry regarding this questionnaire, please feel free to e-mail me at
[email protected]
Thank You for taking your time to assist me in this research.
Please start with the survey now by clicking on the
Continue
button below.
I Agree
1. Please indicate your gender?
Female
Male
2. What is your monthly income?
Less than RM 2,200
RM 2,200 – RM 3,600
RM 3,700 – RM 5,000
More than RM 5, 100 or equivalent
3. What is the
highest
education level you have completed?
High School
A-levels/ STPM or equivalent
Diploma
Bachelors Degree
Masters Degree
PHD Degree
Other
4. How long have you been using the Internet?
Less than 6 months
6 months – 1 year
1-2years
2-4 years
Over 4 years
5.Which of the following device do you use
most often
to surf the internet?
(Please Select one answer only)
Desktop computer
Desktop computer with standalone webcam
Laptop
Laptop with embedded webcam
Smart Phone
Tablet PC (e.g: I-Pad)
Other
6.Have you ever bought any fashion products online? (e.g: apparel, watch, handbags, accessories)
Yes
No
7.Where do you usually browse for fashion products online?
Blogs
Social Networking Sites
Online Auction sites (e.g:E-bay)
Official Clothing Webpage
Other
8.Which of the following would be the main reason(s) for not buying clothes online?
Please rate 1-5 and 1 as the most important; if you don’t have any reason(s), please select the last option).
I can’t try the product before buying
-- Select --
1
2
3
4
5
6
I prefer shopping in mall because I can do some window shopping
-- Select --
1
2
3
4
5
6
I prefer going with a friend to buy fashion goods/products
-- Select --
1
2
3
4
5
6
I feel shopping online is boring
-- Select --
1
2
3
4
5
6
I just don’t like shopping online
-- Select --
1
2
3
4
5
6
I have no difficulties / I love what I have now
-- Select --
1
2
3
4
5
6
9.Do you have any awareness or knowledge about Augmented Reality?
Yes
No
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