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Hello.
You are invited to participate in our survey for Project Miami. In this survey, approximately 100 people will be asked to complete a list of questions about product usage and existing exercise practices. It will take approximately 20 minutes to complete the questionnaire.
Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.
Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact the Project Head at 0917-5224263 or by email at the email address specified below.
Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
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| If employed, what type of work do you do? | | |
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| What type/s of exercise do you do? |
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| How often do you exercise? |
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| What sports activities do you engage in? |
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| How often do you participate in such activities? |
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| What benefits do you get from these activities? |
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| Do you use any product to enhance the benefits you mentioned? |
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| What problems do you get from these activities? |
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| Do you use any product to address the problems you mentioned? |
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| Do you apply any product BEFORE you exercise or play sports to help you warm up? |
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Are you satisfied with the product you are using now for warm ups? |
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How important are the following factors to you when you decided to use that product?
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Please read the following description of a new product concept called Project Miami.
Concept Description:
Project Miami is a muscle conditioner in gel form designed to help serious athletes and fitness buffs warm up and cool down properly by regulating blood circulation thus preventing muscle injury.
Product features:
Fast-acting heat property to help you warm up quickly
Long-lasting heat property to sustain blood circulation
Neutral scent
Hastens muscle toning through sweating
Easy to apply, no need to continually rub into skin unlike greasy liniments
Easy to carry around
Non-greasy after-feel |
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| Overall, what is your reaction to the described product? |
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| Please select your preferred format for this product. |
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| Why did you choose this format? | | |
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| What is it that you like about Project Miami? Please enter as many items as you wish. | | |
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| What do you like least about Project Miami? | | |
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| What would be your main reason for buying the product? | | |
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| Overall, how interested are you in buying this product if it were available? Please check one. |
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| Which of the following best describes your need for this product? |
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| Based on the description, what price would you expect to pay for the product? | | |
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Assuming the new product is priced at Php 80 per 30g, would you say it is a...
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| In what ways does the described product appear to be superior to other muscle pain reliever brands? | | |
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Other than the product itself, which of the following would most influence you when deciding to buy a muscle conditioner?
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