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What is your age?
 
18-21
 
22-25
 
26-30
 
31-40
 
41-59
 
Other
 
 
 
 
What is your gender?

 
Male
 
Female
 
 
 
What is your current primary occupation?
 
Student
 
Faculty/staff
 
No Response
 
Other
 
 
 
 
Do you use or own a smartphone as your primary mobile?
 
Yes
 
No
 
 
 
What brand of smartphone do you use? (select your primary mobile phone if you have more than one)
 
iPhone
 
RIM/Blackberry
 
Android
 
OS Windows
 
OS Palm
 
 
If you are to buy a smart phone, how important are these factors below in influencing your decision:
Not important at all Not important Neutral Important Very Important
Price
Quality
Design & Style
Features
Performance
Credibility of the brand
Prestige
 
 
 
If you were free to choose a new smartphone today, which would you choose?
 
iPhone
 
RIM/Blackberry
 
Android
 
Windows Phone 7
 
Other
 
 
 
 
Which features of your mobile phone that you frequently use? (Please choose all answers that apply) *
 
Phone
 
Message (eg. SMS, MMS)
 
Camera
 
Video
 
Music (eg. MP3,radio)
 
Internet
 
Organizer (eg. calendar, alarm, notes)
 
Games
 
Application (eg. Dictionary, Word file)
 
Other
 
 
 
EXCLUDING VOICE CALLS, how often do you use your smartphone in these situations?
Often Sometimes Seldom Never
Idle time at work or school (during breaks, lunch, boring meetings/classes)
Riding the bus, train, or in car as passenger (commute)
Waiting in line (examples: coffee shop, grocery store, for movie to start)
In bed when you wake up (weekend leisure time)
In bed before you go to sleep
For work related tasks
While exercising (running, cycling, skiing, at the gym…)
While you are driving, waiting for light to turn green (not moving)
While you are driving (wheels moving)
 
 
Multitasking: EXCLUDING VOICE CALLS, how often do you use your smartphone while simultaneously doing these activities?
Often Sometimes Seldom Never
Listening to music
Walking
Watching TV
Shopping
Playing computer games
Playing sports, exercising
While talking on the phone (i.e., using apps, advanced features)
 
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