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Marketing survey about a waterproof audio amplification system for MP3 players incorporated into current surfboard design
This questionnaire is conducted as a part of my studies for SAE Sydney, Multimedia degree. All information will be treated as confidential. |
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| * If you answered the prior question with "Yes", please tick the surfboards that you make use of! (as many as applicable) |
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| * 2. Why do you surf? (tick as many as applicable) |
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| * 4. What is your gender? |
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| * 5. How close to the beach do you live? |
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| * 6. How often do you surf? |
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| * 7. How long have you been surfing? |
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| * 8. How experienced do you consider yourself in surfing? |
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| 9. What is your occupation? |
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| 10. How high are your earnings per week? |
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| * 11. How much money do you spend on surf clothing and surf-accessories a month? (Wax, Traction Pads, Boardshorts, Rashguards, Wetsuits, Fashion, Wallets, ...) |
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| * 12. How important are brands for you? (concerning style, image, ... etc.) |
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| * 13. Which of the following adds value to a preexisting product? (tick as many as applicable) |
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| * 14. How important do you consider these extra features (from question 13.)? |
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| * 15. Do you listen to music on the beach? |
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| * 16. Do you make use of portable music devices? (FM radio, Discman, MP3 player …) |
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| * If you answered the prior question with "Yes", please write which kind of portable music devices you make use of! | | |
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| * 17. How much are you into new audio applications? |
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| * 18. Do you like the idea of listening to music while surfing? |
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| * 19. If there was a way to incorporate a waterproof audio amplification system into surfboards (see figure), with which of the following statements do you agree? (tick as many as applicable) |
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| * 20. Would you spend extra money for a waterproof audio amplification system incorporated into your surfboard? |
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| Thank you for taking part in this questionnaire. If you would like to take an active part in further research (i.e. prototype testing), please leave your contact details (Name, Phone, Email): | | |
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