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2013
October
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Exit Survey
Dear Respondent:
Thank you for taking time to participate in this survey. In this survey, approximately 400 people will be asked to answer questions about your air travel experience, why you are travelling, and what is important to you when you travel. It will take approximately 5 minutes to complete the questionnaire.
Thank you for your time.
2. How often did you travel by air in the past year between Toronto and Montreal?
Weekly
Monthly
Every 2-3 months
Every 4-6 months
Once or twice a year
3. What is the main purpose in taking this trip?
Business
Personal/Pleasure
Other
4. Are you the person responsible for booking the flight?
Yes
No
5. What do you like most about Air Canada services? Select all that apply.
Schedule convenience-
Number of flights during the day
Airport location
Ground service quality (Ticketing, baggage handling, check-in, etc.)
In flight services quality (Meals, movies, flight attendants, etc.)
Personal preference for company-
Airplane comfort-
Frequent flyer program
Ticket Price
6. How aware are you of the following companies that offer similar service? Please select all that apply.
WestJet
Porter
None of the above
7. If you never used Porter’s services, why not?
Inconvenient schedule
Number of flights during the day
Does not provide frequent flyer program
Personal preference for company
Satisfied with competing services currently available
Other
8. Please rate the importance of each feature in this service. Select all that apply.
Not at all important
Slightly important
Quite important
Extremely important
Number of flights during the day
Private lounge
Airplane comfort
Ground service quality (Ticketing, baggage handling, check-in, etc.)
In flight services quality (Meals, movies, flight attendants, etc.)
Frequent flyer program
Cost of flight
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