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2015
July
Q
Questionnaire Kuecept
Questionnaire Kuecept
Questionnaire Kuecept
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Dear Sir/Madam,
My name is Hylke Huys and I am a Belgian graduate student currently studying an MSc International Management at the University of Reading, Henley Business School. As part of the degree, I have to deliver a final coursework (a project), which relates to my degree.
Because of my personal interest in the cross-cultural and international business environment and the biopharma industry, I am providing a complete internal and external analysis for one of your suppliers, Kuecept. One of the areas consists out of a customer analysis, where your business’ opinion would provide a lot of research and resources for my project. The survey will be short, as I realise the value of time in your industry, and will be done completely
anonymously
. The main purpose is to research different views and preferences towards and from Kuecept, based on a different nationality of the client. This customer insight could even provide your firm a better customer service/satisfaction in the end.
Therefore, It would be highly appreciated if you would spend 10-15 minutes of your time filling in the questionnaire, which will contain on the one hand closed questions and on the other hand open ones.
Thank you very much for your help and may I ask to send the questionnaire back before the week after reception.
Kind regards
Hylke Huys
I Agree
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Job title:
*
Department:
*
Nationality Firm:
*
Company's Location:
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What is the most applicable structure for your organisation?
Bureaucratic (hierarchic)
Functional
Matrix
Divisional
Flat
What is your organiqation’s primary business activity at this location?
Manufacturing and Process industries (non-computer)
Online retailer
Internet Service Provider or Application Service Provider
Communications Carrier
Aerospace
Banking/Finance/Accounting
Insurance/Real Estate/Legal
Federal Government (including military)
State/local Government
Medical/Dental/Healthcare
Transportation/Utilities
Construction/Architecture/Engineering
Data Processing Services
Wholesale/Retail/Distribution
Education
Marketing/Advertising/Entertainment
Research/Development Lab
Business Services/Consultant
Computer Manufacturer (Hardware, software, peripherals)
Computer/Network Services/Consultant
Computer related Retailer/Wholesaler/Distributor
Other
Is your firm in the biopharmaceutical industry? If yes, which stage?
No, not in biopharmaceutical industry.
Stage I: product innovation
Stage II: product development
Stage II: preclinical study
Stage II: clinical evaluation
Stage III: product commercialization
Other
Is your business a large enterprise or a Small and Medium one?
Large enterprise
SME
Other
How many people are employed in each of the following areas of your business:
Entire company:
<10
10-49
50-250
> 250
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