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2012
April
Q
QuestionPro : In-Store Purchase Intent: General
QuestionPro : In-Store Purchase Intent: General
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How many in-store purchases from our company have you made in the past twelve months?
None
1 - 2
3 - 4
5 or more
When was your last in-store purchase from our company?
Within the last month
Between 1 and 3 months ago
Between 3 and 6 months ago
Between 6 months and a year ago
More than a year ago
What kind of products did you buy during your most recent in-store purchase? Select all that apply.
{PRODUCT 1}
{PRODUCT 2}
{PRODUCT 3}
{PRODUCT 4}
{PRODUCT 5}
How much time did you spend interacting with a sales representative?
I did not interact with a sales representative
Less than 5 minutes
Between 5 - 15 minutes
15 minutes or more
Please indicate your agreement with the following statement: "The salesperson was very helpful and knowledgeable."
Strongly agree
Somewhat agree
Neutral
Somewhat disagree
Strongly disagree
How did you make your last purchase?
Online
By phone
Through mail
In store
Other
How did you find us?
Phonebook
Saw/heard advertising
Just walking by
Catalogue/mailing
Online/search
Recommendation from a friend
Other
Which best explains the reason for your last in-store purchase?
Business use
Personal use
Bought it for someone else
Other
How important are each of the following factors when shopping for a product like the one you last purchased from us?
Least Important
Most Important
{FEATURE 1}
{FEATURE 2}
{FEATURE 3}
{FEATURE 4}
{FEATURE 5}
How likely is it that you will purchase from us again?
Very likely
Somewhat likely
Neutral
Somewhat unlikely
Very unlikely
Please share any additional comments about your shopping experience.
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