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2012
September
Q
QuestionPro : Online Purchase Intent
QuestionPro : Online Purchase Intent
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How many online purchases have you made from our company in the past twelve months?
None
1 - 2
3 - 4
5 or more
When was your last online purchase from our company?
Within the last month
Between 1 and 3 months ago
Between 3 and 6 months ago
Between 6 months and a year ago
More than a year ago
Have not made any purchases
During your most recent online purchase, what types of products did you buy? Select all that apply.
{PRODUCT 1}
{PRODUCT 2}
{PRODUCT 3}
{PRODUCT 4}
{PRODUCT 5}
How important are each of the following when shopping for {PRODUCT NAME}?
Least Important
Most Important
{FACTOR A}
{FACTOR B}
{FACTOR C}
{FACTOR D}
{FACTOR E}
How did you make your last purchase?
Online
By phone
Other
Which best explains the reason for your last online purchase?
Business use
Personal use
Bought it as a gift
Other
How did you arrive at our website?
Search engine (Yahoo, Google etc.)
Link from another website
Referral from friend or acquaintance
Online advertisement
Print advertisement
Other
Did you use any of our website customer support features? Select all that apply.
Toll-free number
Chat
Help
Frequently Asked Questions (FAQs)
E-mail inquiry
Other
How likely is it that you will purchase from us again?
Very likely
Somewhat likely
Neutral
Somewhat unlikely
Very unlikely
Do you know of any other sites that sell the same products at a better price? If so, what?
Please share any additional comments you have about our online shopping experience.
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