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  1. Surveys
  2. 2017
  3. April
  4. Q
  5. QuestionPro : Performing Arts Audience
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Questions marked with a * are required
 

* Hello! My name is Thu Nga Dan, a graduate student from the Annenberg School for Communication at the University of Southern California. You are invited to participate in our study examining the factors that contribute to the participation in the arts.

In this study, approximately 1000 people will be asked to complete a survey that asks questions about their relationship with specific forms of arts, their participation through media and the barriers that they may encounter while deciding to participate in arts activities. It will take approximately 10 minutes to complete the questionnaire.

Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the study at any point.

It is very important for us to learn your opinions. Your survey responses will be stricly confidential and data from this research will be reported only in the aggregate. Your information will be coded and remain accessible only to me, and to my faculty advisor, William E. Loges.

If you have questions at any time about the study or the procedures, you may contact the researcher, Thu Nga Dan at (213) 748-2633 or by email at [email protected]. You can also contact my faculty advisor, William E. Loges, at (213) 821-0761, or [email protected].

Thank you very much for your time and support. Please start with the survey now.
 

* Arts activities may include attending live performances of music, dance or theatre, visiting museum and galleries. Would you say that arts activities play a major role, a minor role, or no role at all in your life? (Mark one)
Major role Minor role No role at all
 
How interested are you in the following cultural activities? (Mark one for each)
Very Interested Somewhat Interested Not Interested
a. Visiting art museums or galleries
b. Attending jazz concerts
c. Attending musical theatre performances such as Broadway shows
d. Attending opera performances
e. Attending ballet performances
f. Attending classical music concerts
 
 
Attend stage plays
   
Attend jazz concerts
   
Attend ballet performances
   
Attend musical theatre performances such as Broadway shows
   
Visit art museums or galleries
   
* Attend classical music concerts
   
Attend opera performances
   
Other
   
 
Now, we would like to ask you a few questions about your ticket purchase behaviors for arts activities.
* What of the following media do you usually consult before going to any given arts activity? (Mark all that apply)
 
Newspaper
 
Magazine
 
Radio
 
Television
 
Internet
 
Outdoor Advertisement
 
Other
 

 
 
* Typically, how far in advance do you plan leisure activities like going out to live performances? (Mark one)
 
The day of the event
 
One week beforehand
 
Two weeks beforehand
 
A month beforehand
 
Two months beforehand
 
Other
 
 
Which of the following best describes your role in the process of deciding whether or not to attend live performances? (Mark one for each)
Often Sometimes Never
a. I am the primary decision-maker (I'm the one who looks for information about cultural activities to do)
b. I participate in a joint decision process (with friends or family)
c. Someone else usually decides and I go along
 

Rank the following methods of ticket purchase in order of preference (1=Highest, 4=Lowest)
By Mail
By Phone
On The Web
In Person
 

* Generally, how inclined are you to subscribe series tickets to performing arts programs? (Mark one)
 
Very Inclined
 
Somewhat Inclined
 
Neutral
 
Not At All Inclined
 
How influential are each of the following factors on your decision to attend any type of live performance? (Mark one for each)
Very Influential Somewhat Influential Neutral Not At All Influential
a. Knowing if you can get good seats
b. Being able to buy tickets at the last minute
c. The day and time of the performance
d. Transportation arrangements
e. Convenience of parking
f. Safety concerns
g. Whether or not your spouse or partner wants to go
h. If it's an activity for the whole family
i. If a friend invites you to go with him/her
j. If you can go out for dinner or drinks before or after
Very Influential Somewhat Influential Neutral Not At All Influential
k. Whether or not you have a special occasion to celebrate
l. The specific works to be performed
m. The likelihood of a high quality performance
n. The guest artists or featured performers
o. The cost of tickets
p. If tickets can be exchanged
 
 
About how many classical music concerts did you attend during the last 6 months? (Enter a number. A rough estimate is acceptable)
   
 
For each of the following types of concerts, indicate your classical music attendance in the past (Mark one for each)
Never Attended Attended Once In The Past 6 Months Attended More Than Once In The Past 6 Months
a. Pop concert by a symphony orchestra
b. Classical concert by a symphony orchestra
c. Chamber music concert
d. Classical music recital by a singer or instrumentalist
e. Classical concert by a choir or vocal ensemble
f. Performance by a concert band or symphonic band
g. A special holiday performance of classical music
h. Classical concert geared for children or families
 

* Over the past 6 months, did you attend a live classical concert at a... (Mark all that apply)
 
Church or synagogue
 
School auditorium or gymnasium
 
Concert hall, theatre or opera house
 
Private residence
 
Other
 

 

* How knowledgeable are you about classical music? Would you describe yourself as being... (Mark one)
 
Very knowledgeable
 
Somewhat knowledgeable
 
Not very knowledgeable
 

* How interested are you in learning more about classical music? (Mark one)
 
Very interested
 
Somewhat interested
 
Not very interested
 
How often do you listen to classical music... (Mark one for each)
Often Sometimes Never
a. On the radio?
b. Records, tapes or CDs?
c. Through an internet website?
d. On television or VCR/DVD?
 
Indicate your level of agreement with each of the following statements (Mark one for each)
Agree Somewhat Agree Somewhat Disagree Disagree
a. For me, going out to dinner beforehand is an essential part of the concert experience.
b. People should dress up and look sharp when they go to classical music concerts.
c. Listening to classical music helps me make it through difficult times.
d. I carefully read program notes and enjoy the educational aspect of a classical music concert.
e. I am very likely to take visiting friends and family to classical concerts.
f. I nurture people that I care about by taking them to classical music concerts
g. Classical music connects me with a higher power.
h. The ambience and architectural setting is an important part of the concert experience for me.
i. Hearing specific artists and repertoire is what I value most about the concerts experience.
j. Classical music is an important healing force in my life.
k. I go to classical concerts to celebrate birthdays, anniversaries and other special occasions.
l. Going to classical music concerts is a great way to strengthen personal relationships.
m. Attending classical concerts is an important way that I nourish my soul.
n. I wish that there were more opportunities to socialize at concerts.
 
The following questions are for statistical purposes only. Your answers are confidential.
* What is your gender?
Female Male
 

* What is your age?
 

* What is your marital status?
 
Married
 
Partnered/Not Married
 
Single/Never Married
 
Divorced or Seperated
 
Widowed
 
Other
 
 

* What is your racial or ethnic background? (Mark one)
 
Asian/Pacific
 
African- American
 
Caucasian/White
 
Hispanic
 
Latino
 
Other
 
 

* What is the highest level of education you have completed? (Mark one)
 
Less Than High School
 
High School
 
College Degree
 
Master/Post Graduation
 
Doctorate
 

* Please indicate your employment status.
 
Working full-time (for pay)
 
Working part-time (for pay)
 
Self-employed
 
In school full-time
 
Not employed, but looking
 
Fulltime Family Caregiver
 
Retired
 
Other
 
 

* What is your annual household income? (Mark one)