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¿Qué tan atractiva le parecen las propuestas de publicidad?
 
Muy interesado
 
Interesado
 
Neutral
 
Desinteresado
 
Muy desinteresado
 
 
¿Qué tan comprensible se le hizo cada propuesta de anuncio?
Menos comprensible Más comprensible
Niña cuento
Chico poste
Niño cereal
Baño calcetín
Maquillaje
Bebé
Marilyn Monroe
 
 
Would the following attributes make you more or less interested in purchasing {PRODUCT NAME}?
Much Less Interested Somewhat Less Interested Neutral Somewhat More Interested Much More Interested
oo
{ATTRIBUTE 2}
{ATTRIBUTE 3}
{ATTRIBUTE 4}
{ATTRIBUTE 5}
 
 
 
What would you expect to pay for this product if it had all of the above attributes?
 
{PRICE RANGE 1}
 
{PRICE RANGE 2}
 
{PRICE RANGE 3}
 
{PRICE RANGE 4}
 
{PRICE RANGE 5}
 
 
 
How likely are you to buy this product if it has all the attributes described above?
 
Very likely
 
Somewhat likely
 
Neutral
 
Somewhat unlikely
 
Very unlikely
 
 
 
If this product were available today, when would you be most likely to buy it?
 
Within the next month
 
Between 1 and 3 months from now
 
Between 4 and 6 months from now
 
Between 7 months and a year from now
 
I am not interested
 
 
 
Are there additional attributes that you would want incorporated into this product?
   
 
 
Please indicate the degree to which you agree/disagree with the following statements about the similar product you currently use.
Strongly Disagree Somewhat Disagree Neutral Somewhat Agree Strongly Agree
Sufficient for my needs
Meets my expectations
Reasonably priced
 
 
 
¿Qué espacio de publicidad le parece mejor?
 
Espectacular
 
Periódicos
 
Revistas
 
Flyers
 
Volantes
 
 
 
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