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Which cellular network are you using?
 
Orange
 
Mascom
 
beMobile
 
 
Which is your preferred cellular network amongst the three?
Orange
Mascom
beMobile
 
 
Why do prefer this cellular network?
 
Great customer service
 
Network coverage
 
Product offerings
 
Other
 

 
 
Which media do you consider as the Most TRUSTED (believable) source of product information and specials? In order of most preferred source to least preferred.
1 2 3 4 5 6 7 8 9
News Papers
Television
Radio
Billboard
SMS
Internet
Brochures
Word of mouth
Other
 
Please rate the following news papers according to the preferred source of information? In order of best source of information to worst source of information.
1 2 3 4 5 6
Local News
Business News
Entertainment News
International News
Product and Job advertisement
Best overall news paper
 
 
Please rate the following radio stations according to the preferred source of information? In order of best source of information to worst source of information.
1 2 3 4 5 6
General News
Entertainment
Best Presenters
Product and Job advertisement
Frequency availability
Best overall radio station
 
 
 
What is your gender?
 
Male
 
Female
 
Prefer not to answer
 
 
 
Which of the following categories describes your age?
 
Younger than 18
 
18 - 24
 
25 - 34
 
35 - 44
 
45 - 54
 
55 - 64
 
65 or older
 
Prefer not to answer
 
 
 
What best describes your employment status?
 
Employed full-time
 
Employed part-time
 
Self-employed
 
Unemployed
 
Student
 
Retired
 
Homemaker
 
Prefer not to answer
 
Other
 
 
 
 
Which category best describes your annual income?
 
No Income
 
0 to 1,500
 
1,501 to 3,000
 
3,001 to 5,000
 
5,001 to 7,500
 
7,501 to 10,000
 
10,001 to 15,000
 
15,001 to 20,000
 
20,001 to 30,000
 
30,001 and above
 
Prefer not to answer
 
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