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Hello:

You are invited to participate in our survey on what design styles you would like on T-shirts. In this survey, approximately 100 people will be asked to complete a survey that asks questions about having T-shirt designs inspired by Japanese cartoons. It will take approximately 2-3 minutes to complete the questionnaire.


Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.


Your survey responses will be stricly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Tung Truong by email at the email address specified below.


Thank you very much for your time and support.
 
 
 
This survey is about a new product concept that is described as follows:

T-shirts that are inspired by Japanese anime.
 
 
 
Gender
Male Female
 
 
 
Which of the following age groups do you fall into?
14-17 18-21 22-25 25+
 
 

Are you...
 
Studying full-time
 
Employed full-time
 
Studying and working part-time/casual
 
Other
 
 
 
What recreational activities do you enjoy most doing outside of work/study besides homework?
 
 
Bringing out the competitive animal in you (sports)
 
Dancing or drinking your night away (club or pub)
 
Getting high on caffeine until the early hours of the morning(coffee/dinner)
 
Politely telling the shop assistant that you don't need a hand(shopping)
 
Waging war in a virtual world (PC/video games)
 
Dying of thirst from eating too much the popcorn (movies)
 
Having the police come and tell you that your neighbours don't appreciate your music (in a Band)
 
Other
 

 
 
What design styles would you like to have on T-shirts in preferance?
Please number 1 to 5 (being least preferred)
Surf and Skate
Japanese cartoons(anime)
Graffiti
Sports
Designer Labels
 
 
Below are a list of features that are part of the T-shirt. How important is each feature to you?
1
Not At All Important
2 3 4 5
Extremely Important
Design
Quality
Price
Comfort
Style or cut
 
 
Based on the description, what price would you expect to pay for T-shirts?
 
$25-$35 $35-$45 $45-$55
 
 
 
How do you find out about fashion labels or brands?
 
Friends
 
Sponsorship of events
 
Sales/service representative
 
Magazines
 
Advertising
 
Shops
 
Other
 

 
 
 
What's your favourite fashion label at the moment?
   
 
 
 
How often do you buy t-shirts?
 
Once a week
 
2-3 times a month
 
Once a month
 
Every 2-3 months
 
2-3 times a year
 
Once a year or less
 
 

Have you watched or know of Japanese cartoons?
Yes No
 
 
 
 
   
 
 
 
Overall, how interested are you in buying these T-shirts if they were available? Please check one.
 
Not at all Interested
 
Not Very Interested
 
Neither Interested nor Uninterested
 
Somewhat Interested
 
Very Interested