Research Method Romain et Léa

Please respond to all the questions. There is no right or wrong response - just choose the one that seems most appropriate in your case. Please try to be totally spontaneous and honest with your response. This survey is organized in six sections; answering it will take you about 5 to 10 minutes. This questionnaire is for a research project and we guarantee total confidentiality of your responses as per research ethics.
Thank you very much for your time and support.

SECTION 1: OPINION OF ONLINE PURCHASE

Please answer the question if you are buying high positioning luxury goods online (shoes, bags, cosmetics such as Hermes, Chanel, Dior).

The following statements are related to the experience that you have with the online luxury purchases. For example, luxury shoes (Berluti), luxury bags (Louis Vuitton). If you are buying or not online, please indicate to which extent you agree with each of the following propositions concerning luxury e-commerce:

	Strongly Disagree	Moderately Disagree	Slightly Disagree	Neither Agree/Nor Disagree	Slightly Agree	Moderately Agree	Strongly Agree
I can compare the products

I have more choices on the products

I have more time to look for products

I get me information before the purchase

It is quicker to see and buy products

I don’t trust online shopping

I am afraid of online payment

I don’t have personal advices like in boutiques

I cannot test and I don’t know about the products

SECTION 2: PERCEPTION OF E-COMMERCE IN LUXURY

Given your previous answers, for the next questions we would like to know your opinion about e-commerce effects on luxury (luxury as Louis Vuitton, Chanel or Cartier). Online may affect your perception of luxury. Please indicate to which extent you agree with each of the following propositions:

SECTION 3: LUXURY IN SOCIAL MEDIAS & WEBSITES

The following questions are related to your habits in regards to social medias and brand websites. In general we want to know why you are looking for information about luxury brands. Please indicate to which extent you agree with each of the following propositions:

SECTION 4: DIFFERENT WAYS OF PURCHASING
The next question relates to the way you would purchase luxury goods if money were not a problem. By answering to the question below, please indicate which proposition would you choose?
If you were rich, where would you buy luxury products?

Physical brands’ boutiques

Physical multi brands boutiques

Brands online boutiques

Multi brands online boutiques

Other

SECTION 5: KIND OF PRODUCTS
The last question relates to your habits of purchasing luxury goods. Please indicate what type of luxury products do you buy?

SECTION 6: YOUR PERSONAL CHARACTERISTICS
What is your gender?

Woman

Man

What is your age?

Less than 18 years old

Between 18 and 25 years old

Between 26 and 35 years old

Between 36 and 50 years old

More than 50 years old

Do you have any comments/suggestions on the topics raised in this survey?