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  1. Surveys
  2. 2012
  3. May
  4. R
  5. retail analytics in India
0%
Exit Survey »
 
 
STUDY OF RETAIL ANALYTICS IN INDIA
 
 
 
Choose one of the below based on your relation with an Indian Organized retailer
 
Retail Manager/Employee
 
Retail Analyst
 
 
 
How is the outlook of the retailer that you work for/deal with towards Retail Analytics
 
A. As a key Business Enabler and a provider of Competitive Advantage
 
B. As a luxury that is indulged in, by bigger players and as an avoidable investment
 
C. Closer to A but not exactly A
 
D. Closer to B but not exactly B
 
 
Main Reasons for the retailer you work for/deal with, to use Retail Analytics:
Rate each reason out of 5
1 - not a reason
5 - very strong reason
1 2 3 4 5
Evaluating Marketing Efforts
Customer Analysis
Improving operations, reducing costs
Reducing shrinkage
Designing Marketing Initiatives
 
 
Percentage Split of the retailer's efforts in Retail Analytics towards
Marketing Merchandising Operations Supply Chain Management
Enter percentage
 
 
Significance of the Obstacles faced by the retailer in implementing Retail Analytics (Rate each one out of 5)
1 2 3 4 5
Awareness about the importance of data and analyzing it
Increasing complexity of data
Lack of skilled analysts
Size of investment
Lack of co-operation from entire supply chain
Quality of Data Collected
Government Policies/Regulations
Communication gaps
Absence of a strategic objective, guiding the analytics-efforts
 
 
Expected impact of full fledged-entry of foreign players in Indian organized retail
1 - very unlikely
5 - very likely
1 2 3 4 5
Adoption of professional practices
Significant lowering of prices
Small Indian retailers and unorganized retailers would get badly affected
Unfair and coercive business practices
Improvement in farming and production methods
Increase in Employment
 
 
Which of the following data sources are being currently used by the retailer for analysis
Level of usage: 1 - Not in use 5 - High level of usage
Impact on performance : 1 - Low 5 - High
Level of usage (Rate out of 5) Impact (Rate out of 5)
POS system
RFID data
Loyalty Program data
In-store monitoring of customers
Social Media
ERP & CRM Systems
Various internet text sources
Corporate blogs, Wikis
 
 
Rate the Different Applications of Analytics by the Indian retailer that you deal with/work for, out of 5

Current Level of Usage: 1 - Not in use; 5 - very much in use
Impact on performance: 1 - Low 5 - High:
Level of usage (out of 5) Impact on performance (Rate out of 5)
Cross-selling
Location-based marketing
In-store behavior analysis
Customer micro-segmentation
Sentiment analysis ( using Social Media)
Enhancing the multichannel consumer experience
Evaluation of advertising efforts
Assortment optimization
Clustering
Pricing optimization
Level of usage (out of 5) Impact on performance (Rate out of 5)
Price comparison services
Placement and design optimization
Performance transparency
Labor inputs optimization
Inventory management (forecasting models, “Vendor Managed inventory” etc.)
Distribution and logistics optimization (Transport Analytics)
 
 
Benefits that Big Data Analytics offers to Indian Organized Retail
1 - Slight Benefit
3 - Significant benefit
1 2 3
Real time decision making across the supply chain
Improved quality of decisions based on huge data
Better management of data-explosion
Deeper customer insights
Reduced Costs, improved operational efficiencies
Removal of information asymmetries
Better predictive abilities and forecasting models
 
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