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Hello:
You are invited to participate in our survey on Online Marketing. In this survey, approximately 100 people will be asked to complete a survey that asks questions about Online buying. It will take approximately 10 minutes to complete the questionnaire.
Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.
Your survey responses will be stricly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Chiranjeevi at 9342527632 or by email at the email address specified below.
Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
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| I buy online only after seeing online ads |
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I see ads only for price comparison and knowing about new models
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Goods bought online are of same quality as those bought in retail stores.
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18. My most convenient mode of communication is
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| How often do you go online? |
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| Have you ever clicked on an online advertisement (banner or pop-up)? |
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| When you see an ad (banner or pop-up), you are likely to click on it to get more information about the product/ service? |
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| When you see an online ad, you are likely to click because you feel its content and aspect are of interest to you? |
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| When you see an online ad, you are likely to click because you feel its content and aspect are (e.g. clips, video...) entertaining. |
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Going out and shopping is time consuming
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Going out and shopping is pleasure
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Going out and shopping is costly
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I often wish for the good old days
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I dont like to take chances
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I prefer payment after delivery to payment before delivery
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In the Questions which follow, two exactly opposite choices are given at two ends of the scale. Distance of the clickable bullets from the traits at the end of the scale refers to preference. For example, if u think internet advertising is fun to see, then depending on the intensity of incliniation, click on the bullet closer to "Fun to See". The same pattern is followed in the 10 questions that follow this one.
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| Attitude toward Internet advertising in general |
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| In general, do you like or dislike Internet advertising? |
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| In general do you like or dislike advertising? (TV, magazines, newspapers) |
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| Which of the following would be MOST likely to draw your attention to an online banner ad? |
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| When you see an ad (pop-up), you click on its windows to close it |
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| When you see an ad (banner or pop-up), you do not click on it and avoid looking at it |
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