Rover MuffinConcept Evaluation

1. This survey for a new product concept called Rover Muffins pet treats and is described as follows: A healthy, gourmet soft treat alternative for your dog, or other family pets, made with human-grade ingredients, all-natural preservatives and love. Original Flavor Rover Muffins are flavored with Bacon and Cheese, and Peanut Butter Bran and Fresh Grass are coming soon (online or to a pet treat retailer near you).

2. How would you best describe your familiarity with a pet treat like that described above?

I was not aware of such a product/service

Only generally aware

Have investigated or researched such products

Have demo'd a product like this

Have purchased or regularly use a product like this

3. If you are a current user of pet treats, how long have you used pet treats?

4. How often could you find a use for Rover Muffins pet treats?

5. Based on the description, how interested would you be in buying this new pet treat if priced within your budget?

6. What is it that you like most about the Rover Muffins concept?

7. What do you like least about the Rover Muffins concept?

8. Which of the following best describes your need for this product?

I really need this product because nothing else can solve this problem.

This is a minor improvement over what I currently use.

Looks okay but is about the same as what I'm using now.

My current product would serve me better.

I am not at all interested in this product.

9. About what would you expect to pay for a new pet treat like the one described per dozen? (Nearest dollar)

10. At what price would this new product begin to look inexpensive or cheap? Select one.

11. At what price would the product begin to look too expensive? Select one.

12. At what price would Rover Muffins begin to look so expensive that you would never consider buying it?

13. If you knew that the average price of gourmet pet treats was $0.50 - $1.49 each,would you expect to pay more or less to buy the described pet treat?

14.

Do you currently own a dog?

Yes, only one dog

Yes, two or more dogs

No dog, but cats or other pets

No, no pets at all