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  1. Surveys
  2. 2010
  3. October
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  5. Salty Snacks Survey
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What is the first brand/product that comes to your mind when you think of salty snacks?
   
 
 
How familiar are you with Lays?
 
I've never heard of it
 
I've heard of it, but never consumed it
 
I consume it occasionally
 
I consume it on a regular basis
 
 
 
Which of the following attributes do you associate with Lays?(select multiple if applicable)
 
Affordable
 
Healthy
 
Great Taste
 
Quality
 
Sufficient Quantity
 
Young/Hip
 
Fulfilling
 
Something to share
 
Expensive

 
 
 
Where have you seen advertisements for Lays?
 
Have not seen any
 
Pepsi bottles
 
Billboards
 
Magazines
 
Newspapers
 
Online
 
Public transportation
 
Radio
 
TV
 
Other
 

 
 
 
Which of these products are you aware of?
 
Lays
 
Super Crisp
 
Kurleez
 
Frankies

 
 
 
Which of these products have you ever purchased?
 
Lays
 
Super Crisp
 
Kurleez
 
Frankies

 
 
 
Of your last five salty snack purchases, how many were Lays?
 
 
 
Of your next five salty snack purchases, how many do you think will be Lays?
 
 
 
Overall, how would you rate the quality of Lays?

 
Very High
 
High
 
Average
 
Low
 
Very Low
 
 
 
Overall, how would you rate the value of Lays?
 
Very High
 
High
 
Average
 
Low
 
Very Low
 
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