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Hello:

You are invited to participate in our survey for Lattitude Pharmaceuticals. (LATITUDE) is an emerging pharmaceutical company focusing on drug formulation development and drug delivery technology innovation.

In this survey, approximately 50 people will be asked to complete a survey that asks questions about naming our solution based product. It will take approximately 5 minutes to complete the questionnaire.


Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.


Your survey responses will be stricly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Justin Weissman at 310-367-3623 or by email at the email address specified below.


Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.


 
 

What is your age?
 
18-24
 
25-34
 
35-44
 
45+
 
 
 
What is your gender
 
Male
 
Female
 
 
 
What is your profession?
   
 
 

Is it important for a product name to communicate its benefits?
 
Yes
 
No
 
 

Are you more likely to buy a product with an explanatory name?
 
Yes
 
No
 
 

LATITUDE has developed unique solutions in addressing common problems in drug research and development such as drug insolubility, poor absorption and vein irritation facing formulation development. We solve these critical drug formulation challenges by drawing on a wide range of drug delivery technologies using a lipid based system. Our technical strengths are in development of oral, injectable, topical and trans mucosal pharmaceutical dosage forms.
 
 

Reading the product summary above, which of these names best fits the description?
 
solubility solutions
 
Lipidsolve
 
Lipidfix
 
Bio Avail
 
SolveIt
 
Genesis
 
 
 
Please give a brief discription why you chose this name.
   
 
Please contact [email protected] if you have any questions regarding this survey.
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