Segmentation Figureouter

A) When shopping for children, I usually buy outfits (tops and bottoms) that were designed to go together.

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B) When shopping for children, I usually combine separate tops and bottoms from different stores/displays according to my own taste.

A) I prefer children’s clothing without visible logos, words or sayings.

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B) I like children’s clothing to have some sort of visible logos, words or sayings.

A) The way my child dresses says a lot about me.

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B) The way my child dresses doesn’t really reflect on me that much.

A) It’s important to me that my child has all the very best stuff, regardless of price.

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B) I will only buy my child what he/she needs and not unnecessary or overpriced things.

A) I strongly prefer the convenience of buying children’s clothes from stores that offer all kinds of items for the entire home or family.

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B) I strongly prefer stores that exclusively sell children’s clothes.

A) For me, brand names are synonymous with higher quality.

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B) You can get good quality children’s clothing without a big name brand.

A) I am willing to pay more for the convenience of not having to shop around for the lowest price on children’s clothes.

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B) I do a lot of comparison shopping because it is important to get the best prices for children’s clothing items.

A) For me, “value” simply means the lowest prices.

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B) For me, “value” mainly means getting a high quality brand name product at a good price.

A) Even though I can save money during off-season sales, I prefer to shop during the season so that I can get the latest styles.

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B) I shop off-season sales and keep the clothes for up to a year season to save money.

A) Looking for children’s clothing coupons is a good way to get a great deal.

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B) Looking for children’s clothing coupons might save some money, but it it’s not worth the time and effort it takes.