นี้การสำรวจฟรีขับเคลื่อนโดย QUESTIONPRO.COM
  1. Surveys
  2. 2012
  3. July
  4. S
  5. Sensation
0%
 
 
SAY: Good evening, we are interviewers (show Company ID) from Millward Brown which is a research agency and is carrying a survey on some issues. We would be please if you could spare some time to answer our questions."
 
 
 
Type of ticket
 
Regular (2500 bath)
 
Deluxe/VIP (3500 bath)
 
 
 
Time of interview
 
20.00-21.00
 
21.01-22.00
 
22.01-23.00
 
23.00-Onward
 
 
 
R1.RECORD SEX - DO NOT ASK
 
Male
 
Female
 
 
 
R2.Please would you tell me your age? IF NECESSARY PROMPT WITH AGE BANDS.
   
 
 
 
R2. Actual Age:
 
Below 20
 
20 – 25
 
26 – 30
 
31 – 35
 
36 – 40
 
41 – 45
 
46 - 50
 
51 – 55
 
56 – 60
 
Over 60
 
Refuse(do not read)
 
 
 
R3. Do you or does any member of your household work in any of the following occupations?
READ LIST.
 
Advertising
 
Market research
 
Marketing
 
Journalism
 
Public Relations
 
Food/beverage manufacturer/Distributor/retailer of food/beverages
 
Mass media (TV, radio, newspaper, magazine)
 
None of these

 
 
 
SHOW CARD
R4.Which of the following bands does your gross household monthly income fall into?
 
Under 9,000 Baht
 
9,000 - 9,999 Baht
 
10,000 – 14,999 Baht
 
15,000 – 19,999 Baht
 
20,000 – 22,499 Baht
 
22,500 – 24,999 Baht
 
25,000 – 29,999 Baht
 
30,000 – 39,999 Baht
 
40,000 – 49,999 Baht
 
50,000 – 59,999 Baht
 
60,000 – 69,999 Baht
 
70,000 Baht or more
 
Refused
 
Don’t know
 
 
 
R7. How often you’re normally hanging out/drink?
DO NOT READ OUT.
 
Everyday
 
More than 2-3 times a week
 
2-3 times a week
 
Once a week
 
2-3 times month
 
Once a month
 
Less than once a month
 
DK
 
 
 
R8. Which type of ALCOHOL (including spirits & liqueurs & beer) you drink on regular basis?
DO NOT READ OUT.
 
International beer
 
Local beer
 
International whisky
 
Local whisky
 
Gin
 
Vodka
 
Tequila
 
Rum
 
Brandy
 
Wine
 
Pre-Mixed/RTD alcohol
 
None of above
 
DK

 
 
 
R9. How often do you drink beer (on average)?
DO NOT READ OUT.
 
Everyday
 
More than 2-3 times a week
 
2-3 times a week
 
Once a week
 
2-3 times month
 
Once a month
 
Less than once a month
 
Never
 
DK
 
 
 
R10a. Of all brands of beer, which brands you ever tried before? Which else?
 
Heineken
 
Carlsberg
 
Kloster
 
Tiger
 
Asahi
 
Amstel
 
Corona
 
Paulaner
 
Guinness
 
Sanmiguel
 
Budweiser
 
Hoegarden
 
Beer Lao
 
Singha
 
Chang
 
Chang Export
 
Leo
 
Archa
 
Cheers
 
None of above
 
DK/None

 
 
 
R10b. And which brand is your most often drink?
 
Heineken
 
Carlsberg
 
Kloster
 
Tiger
 
Asahi
 
Amstel
 
Corona
 
Paulaner
 
Guinness
 
Sanmiguel
 
Budweiser
 
Hoegarden
 
Beer Lao
 
Singha
 
Chang
 
Chang Export
 
Leo
 
Archa
 
Cheers
 
None of above
 
DK/None
 
 
 
R11. Which music styles within the dance you like the most? Pick a maximum of 3
 
Chill out
 
Progressive House
 
House
 
Electro House
 
Electronica
 
Tech House
 
Techno
 
Minimal
 
Trance
 
Dub step
 
Drum & Bass
 
Pop
 
Rock
 
Hip-Hop
 
None of above
 
DK/None

 
 
 
Says: This section will be asked about what your opinion and the experiences towards this Sensation event 2012 in Thailand.
 
 
 
S1 First of all, we’d like to know what do you like in the Sensation event 2012 in Thailand .What else? [MULTIPLE RESPONSE]
 
Convenience location/venue
 
Sensation music style
 
Atmosphere (i.e. light, sound, laser, firework, Stage, Show etc.)
 
DJs line up
 
The accessibility of alcohol bars
 
The variety of alcohol bars
 
People/Participants
 
The facilities (i.e. toilets, smoking area, rest area
 
Time schedule of the event/shows
 
The first time of Sensation in Asia
 
Be able to drink alcohol during the concert/in hall
 
The Ocean of White
 
Fun party with friends
 
Others/none of above
 
None

 
 
 
S2a. Can you name the main sponsor of Sensation event 2012 in Thailand?
 
Heineken
 
SF CINEMA
 
EASY 105.5 FM
 
CPN
 
BANGKOK BANK
 
TRUE VISION
 
Shark Cool Bite
 
Smirnoff
 
Singha
 
Barcadi
 
DK
 
 
 
S2b. Can you name any more sponsors of Sensation event 2012? Which else?
 
Heineken
 
SF CINEMA
 
EASY 105.5 FM
 
CPN
 
BANGKOK BANK
 
TRUE VISION
 
Shark Cool Bite
 
Smirnoff
 
Singha
 
Barcadi
 
DK

 
 
 
SHOW CARD
S3. From where have you seen or heard about this Sensation event 2012? Prompted: Where else? [MULTIPLE RESPONSE]
 
Announcement on BTS/TV
 
Radio/radio spot
 
Newspapers
 
Magazines
 
Sensation websites
 
Heineken websites
 
Other websites
 
Social Media (Facebook, Twitter, etc)
 
Advertising in the pub/bar
 
Public Billboards
 
Cinema Ad
 
Building Wrap
 
Announcement TVC in Elevator
 
Announcement TVC on LED billboard
 
Friends/Relatives
 
Somewhere else
 
Don’t know

 
 
 
S4a. What is the main reason why you coming to this Sensation event 2012?
 
Interested in the DJ Electronic (i.e. house, trance, etc)
 
Interested in the Sensation production (i.e. light and sound,laser,performance)
 
Interested in the Sensation concept of ‘Ocean of White’
 
It’s international event/world experiences
 
This is the first time for Sensation in Asia/Thailand
 
I’d like to be a part of people/social contacts
 
I’d like to join the party/get drunk/dance
 
Have been to other Sensation events before
 
Being/Having fun with friends
 
Talk of the town event
 
Don’t know
 
 
 
S4b. And is there any other reasons? Prompted: What else?
 
Interested in the DJ Electronic (i.e. house, trance, etc)
 
Interested in the Sensation production (i.e. light and sound,laser, performance)
 
Interested in the Sensation concept of ‘Ocean of White’
 
It’s international event/world experiences
 
This is the first time for Sensation in Asia/Thailand
 
I’d like to be a part of people/social contacts
 
I’d like to join the party/get drunk/dance
 
Have been to other Sensation events before
 
Being/Having fun with friends
 
Talk of the town event
 
Don’t know

 
 
 
S5. On the scale of 1 to 10, where 10 means completely satisfied and 1 means completes dissatisfied. How would you rate your overall satisfaction with the Sensation event 2012 in Thailand?
 
10- Completely satisfied
 
9
 
8
 
7
 
6
 
5
 
4
 
3
 
2
 
1-Completely Disatisfied
 
DK
 
 
S6. Again on the scale of 10 to 1, please rate your satisfaction on each component of the Sensation Event.
Interviewers: READ OUT STATEMENTS IN TURN STARTING FROM TICK

How do you think about (READ)?
1-Completely dissatisfied 2 3 4 5 6 7 8 9 10- Completely satisfied DK
Venue – Impact Arena
Sensation music style
Ticket price
 
 
S6.2. Again on the scale of 10 to 1, please rate your satisfaction on each component of the Sensation Event.
Interviewers: READ OUT STATEMENTS IN TURN STARTING FROM TICK

How do you think about (READ)?
1-Completely dissatisfied 2 3 4 5 6 7 8 9 10- Completely satisfied DK
Stage/Light/laser/firework/ decoration/performance
Sound
Atmosphere/shows/acts
 
 
S6.3. Again on the scale of 10 to 1, please rate your satisfaction on each component of the Sensation Event.
Interviewers: READ OUT STATEMENTS IN TURN STARTING FROM TICK

How do you think about (READ)?
1 -Completely dissatisfied 2 3 4 5 6 7 8 9 10 -Completely satisfied DK
The theme of Ocean of White
White Dress code
The DJs
 
 
S6.4. Again on the scale of 10 to 1, please rate your satisfaction on each component of the Sensation Event.
Interviewers: READ OUT STATEMENTS IN TURN STARTING FROM TICK

How do you think about (READ)?
1 - Completely dissatisfied 2 3 4 5 6 7 8 9 10 - Completely satisfied DK
The alcohol bars
The facilities
 
 
SHOWCARD
S7.1. Thinking about Sensation event, please tell me whether you agree or disagree with each of these statements to best describe the Sensation?
Interviewers: READ OUT STATEMENTS IN TURN STARTING FROM TICK
Strongly agree Slightly agree Neither Slightly disagree Strongly disagree DK
is an event for young people/new generation
is sort of the thing that people talk about
is new/unique event
 
 
SHOWCARD
S7.2. Thinking about Sensation event, please tell me whether you agree or disagree with each of these statements to best describe the Sensation?
Interviewers: READ OUT STATEMENTS IN TURN STARTING FROM TICK
Strongly agree Slightly agree Neither Slightly disagree Strongly disagree DK
is relevant to me
is an appealing event
is international/world event
 
 
SHOWCARD
S7.3. Thinking about Sensation event, please tell me whether you agree or disagree with each of these statements to best describe the Sensation?
Interviewers: READ OUT STATEMENTS IN TURN STARTING FROM TICK
Strongly agree Slightly agree Neither Slightly disagree Strongly disagree DK
connects me with the social
is a premium/luxury
 
 
 
SHOWCARD
S8.If we will have the Sensation event again in the future, how likely you are to participate the event sponsored by Heineken?
 
Definitely participate
 
Probably participate
 
Maybe participate
 
Probably not participate
 
Definitely not participate
 
DK
 
 
 
This Sensation 2012 event is brought to you by Heineken.
 
 
 
SHOWCARD
Q1. Can you indicate how well does Heineken fit as a main sponsor of the Sensation 2012 event?
 
Fits very well
 
Fits quite well
 
Doesn’t really fit
 
Doesn’t fit at all
 
Never heard of Heineken before today
 
 
SHOWCARD
Q2.1. Taking everything you have experienced from this Sensation 2012 event into account, how does it leave you the feeling towards Heineken brand? Please tell me whether agree or disagree of each following statement.

Interviewers: READ OUT STATEMENTS IN TURN STARTING FROM TICK
Strongly agree Slightly agree Neither Slightly disagree Strongly disagree DK
It makes Heineken brand more interesting
It makes me feel more involved with Heineken
It reminds me about the good things of Heineken
 
 
SHOWCARD
Q2.2. Taking everything you have experienced from this Sensation 2012 event into account, how does it leave you the feeling towards Heineken brand? Please tell me whether agree or disagree of each following statement.
Interviewers: READ OUT STATEMENTS IN TURN STARTING FROM TICK
Strongly agree Slightly agree Neither Slightly disagree Strongly disagree DK
It brings me a new experience
It has really become a brand for me
I would recommend the brand to friend
 
 
SHOWCARD
Q2.3. Taking everything you have experienced from this Sensation 2012 event into account, how does it leave you the feeling towards Heineken brand? Please tell me whether agree or disagree of each following statement.
Interviewers: READ OUT STATEMENTS IN TURN STARTING FROM TICK
Strongly agree Slightly agree Neither Slightly disagree Strongly disagree DK
It makes the brand different from other beer brands
It makes me think about the brand differently
It makes the brand become leading in the way
It creates united people through music event
 
 
 
SHOWCARD
Q4. From the fact that Heineken sponsors Sensation, how does it affect how likely you are to purchase/consume Heineken brand?
 
A lot more likely to drink Heineken than regular
 
A little more likely to drink Heineken than regular
 
It doesn’t affect my likelihood to drink Heineken from previous
 
Less likely to drink Heineken than regular
 
 
 
Do you agree to get contacted to share your valuable opinion again in the near future?
 
Yes
 
No
 
 
 
ขอบคุณสำหรับคำตอบของคุณ แต่เนื่องจากเราต้องการสอบถามคนเฉพาะบาง
กลุ่มอายุ/กลุ่มอาชีพ เท่านั้น ขอขอบคุณอีกครั้งที่กรุณาสละเวลาให้ สวัสดีค่ะ/ครับ
 
 
 
First Name - Last Name
   
 
 
 
Telephone
   
 
 
*** จบการสัมภาษณ์ ***
 
 
 
FW No.
   
 
 
 
Status
 
Completed
 
Test
 
Spare
 
ScreenOut
 
ซอฟต์แวร์การสำรวจ ขับเคลื่อนด้วย QuestionPro Survey Software