SEO questions

* External linking and Internal Linking are On site optimization.

True

False

* Paid search can feature where ever the advertiser wants. For example Top left, bottom right, above the footer etc

True

False

* Which one of this is correct:

(a)Meta Tag and Title Tag are the same

(b)Meta Tag and Tile Tag are both optional

(c)Meta Tag is optional and Title Tag is mandatory

(d)Meta Tag is mandatory and Title Tag is Optional

* Full Form of URL

(a) Unique Route Located

(b) Universal Resource Locator

(c) Unique Resource Locator

(d) Universal Redundant Logistics

* Complete the following: Key to understanding Search engine result is _____________

(a) Pricing

(b) Competition knowledge

(c) Relevance

(d) Own product

* Organic search - Unpaid keywords that the advertisers use to promote the website/page

True

False

* PPC is advertising within paid search result. The advertiser pay when the users click

Yes

No

* Which one of this is false - main drivers of SEO

To achieve high ranking and positioning in search engines

Enabling customers to find relevant search results

Competitive edge over competition by gaining better positions in search result

To keep a check on what your friends are doing online

* 2 Key aspect of SEM strategy is PPC and SEO

True

False

* Which of the following is the full form for SEO?

Search Engine Operation

Search English Organization

Search Engine Optimization

Search Engine Options