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  1. Surveys
  2. 2005
  3. June
  4. S
  5. Session 1 survey
0%
 

Hello:

You are invited to participate in our study of consumer tastes and preferences. In this survey, approximately 50 people will be asked to participate in this study involving a contest for a prize drawing. It will take approximately 15 minutes to complete the study.


Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.


Your survey responses will be stricly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Alexandra Rodriguez at 239-1908 or by email at [email protected].


Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
 
 
 
* Please write in the space provided below the participant number written on the index card you were given at the first session. If you do not know your number, please ask the experimenter.
   
 
 

* What is today's session date?
 

* What is the time of the present study session?
 

* What is your gender?
 
Female
 
Male
 
 
What is your age?
   
 
 
* Please list 2-3 items that you like to buy online or would be willing to buy online through an Internet store.
   
 
 


For this next section, you will be choosing products that you like and would be willing to buy. Notify the experimenter that you are ready for the product selection part of the study and wait for instructions to continue.
 
 

* Has the instructor given/shown you the product choices?
 
Yes
 
No
 
 


Please wait for the experimenter to give/show you the product choices.
 
 

* Did the instructor give/show you the product choices?
 
Yes
 
No
 
 
 
* List one product that you would really like to have and would be willing to buy.
   
 
 

Very unlikely Neutral Very likely
* How likely would you be to purchase this product if you were in the store right now?
 
 
 
* Describe the aspects of this product that make it something you want to have.
   
 
 

How influential were the following aspects of the product when you chose it?
Not at all influential Neutral Highly influential
* Price
* Familiarity with product
* Product popularity
* Entertainment value
 
 

Please indicate the extent to which you agree of disagree with the following statements.
Strongly disagree Somewhat disagree Disagree Neutral Somewhat agree Agree Strongly agree
* This video seems new
* When I first saw this product, I felt a sudden desire for it
* I would not want to own this video
* The video looks like high quality
* I like comedies
* I feel an urge to get this video now
* The quality of a movie depends on the main actor
* I would buy this video at a store
* I tend to buy movies by a certain director
* Seeing this product made me want it now
 
 
 
* List another product from the list you were given that you would really like to have and would be willing to buy.
   
 
 

Very unlikely Neutral Very likely
* How likely would you be to purchase this product if you were in the store right now?
 
 
 
* Describe the aspects of this product that make it something you want to have.
   
 
 

How influential were the following aspects of the product when you chose it?
Not at all influential Neutral Highly influential
* Price
* Quality
* Familiarity with product
* Product popularity
* Entertainment value
 
 

Strongly disagree Somewhat disagree Disagree Neutral Somewhat agree Agree Strongly agree
* This video seems new
* When I first saw this product, I felt a sudden desire for it
* I would not want to own this video
* The video looks like high quality
* I like comedies
* I feel an urge to get this video now
* The quality of a movie depends on the main actor
* I would buy this video at a store
* I tend to buy movies by a certain director
* Seeing this product made me want it now
 
 
 
If there is a movie not on the list that you would like to have, please write its name in the space below.
   
 
 
0-1 1.5-3 3.5-5 5.5-7 7.5-9 9.5-11 11.5-13
How many hours ago was your last meal?
 

Very full Full Somewhat full Satisfied Somewhat hungry Hungry Very hungry
* How hungry do you feel right now?
 
 

* Which of the following types of food do you like best? (Select one)
 
Hamburgers
 
Tacos/burritos
 
Chicken sandwiches
 
Chicken tenders
 
Other
 

 

Please indicate the extent to which you agree or disagree with the following statements.
Strongly disagree Disagree Somewhat disagree Neutral Somewhat agree Agree Strongly Agree
* I eat fast food frequently
* I enjoy cooking
* When food tastes good to me, I eat more than usual
* I prefer to purchase combo deals at restaurants
* If I see others eating, I have the desire to eat
* Home cooked meals are delicious
* I feel self-conscious about eating in front of other people
* I am currently monitoring my diet
* Fast food restaurants offer tasty meals
* When I see something delicious, I have the desire to eat it
* If I have something delicious to eat, I eat it straight away
* Cafe's and restaurants are pricey.
* I enjoy going out to eat.
 
 


Please let the experimenter know you are ready for the next section and wait for the experimenter to uncover the first plate in front of you to continue.
 
 

* Did the experimenter uncover the first plate in front of you?
 
Yes
 
No
 
 


Please wait for the experimenter to uncover the plate in front of you.
 
 

* Did the experimenter uncover the plate in front of you?
 
Yes
 
No
 
 

Please indicate the extent to which you agree or disagree with the following statements regarding the plate of lettuce in front of you.
Strongly disagree Disagree Somewhat disagree Neutral Somewhat agree Agree Strongly agree
* The lettuce looks crisp
* This looks like restauarant quality lettuce
* I feel an urge to eat this lettuce right now
* Seeing this lettuce made me hungry for it
* This lettuce looks like poor quality
* When I first saw the lettuce I felt a spontaneous desire for it
* This lettuce would be good in a salad
* As soon as I saw this lettuce, I felt a sudden urge for it
* I would add this lettuce to a sandwich
 

Extremely weak Somewhat weak Weak Neutral Somewhat strong Strong Extremely strong
* Please rate the influence of scent when evaluating a vegetable's tastiness
* Please rate your drive to eat this dish at this moment
* Please rate the influence of appearance when evaluating a vegetable's tastiness
* Please rate the strength of your strongest urge for this dish from when you first saw it until now.
* Please rate the importance of quality when evaluating a vegetable's tastiness
* Please rate the strength of your desire to eat this dish right away
* Please rate the influence of price when selecting a salad
* Please rate your motivation to eat this lettuce at this moment
 
Strongly disagree Disagree Somewhat disagree Neutral Somewhat agree Agree Strongly agree
* I would want to avoid eating this lettuce.
* Lettuce makes a fun treat.
* If I did not eat this lettuce, I would feel deprived.
* Darker colored lettuce is tastier than lighter colored lettuce.
 

1 2 3 4 5 6 7 8 9 10
* Supposing calories were not an issue, how many lettuce leafs would you eat?
 
 

$5 $4.75 $4.25 $4 $3.75 $3.50 $3.25 $3 $2.75 $2.50 $2.25 $2.00 $1.75 $1.25 $1 $0.75 $0.50 $0.25 $0
* What would be a fair price for this food item?
* What is the maximum you would be willing to pay for this item?
* If the experimenter offered you an amount of money to delay eating this food item for ONE HOUR, what is the MINIMUM amount you would accept?
 
 


Please let the experimenter know you are ready for the next section and wait for the experimenter to uncover the second plate in front of you to continue.
 
 

* Did the experimenter uncover the second plate in front of you?
 
Yes
 
No
 
 


Please wait for the experimenter to uncover the plate in front of you.
 
 

* Did the experimenter uncover the second plate in front of you?
 
Yes
 
No
 
 

Please indicate the extent to which you agree or disagree with the following statements regarding the next plate in front of you.
Strongly disagree Somewhat disagree Disagree Neutral Somewhat agree Agree Strongly agree
* This sandwich looks fresh
* When I first saw this sandwich, I felt a spontaneous desire for it
* I would not want to eat a pickle with this sandwich
* The sandwich looks like high quality
* I feel an urge to eat this sandwich now
* I like a beverage with my sandwich
* Seeing this sandwich makes me hungry for it
* The sandwich has a lot of ingredients
* As soon as I saw this sandwich, I felt a sudden urge for it
* The sandwich is too toasted
 

Extremely weak Somewhat weak Weak Neutral Somewhat strong Strong Extremely strong
* Please rate the influence of scent when evaluating a food's tastiness
* Please rate your drive to eat this dish at this moment
* Please rate the influence of appearance when evaluating a food's tastiness
* Please rate the strength of your strongest urge for this sandwich from when you first saw it until now.
* Please rate the importance of quality when evaluating a food's tastiness
* Please rate the strength of your desire to eat this sandwich right away
* Please rate the influence of seasons when selecting a sandwich to eat
* Please rate your motivation to eat this sandwich right now
* Please rate the influence of weather on choice of beverage to accompany a sandwich
 
 

Strongly disagree Disagree Somewhat disagree Neutral Somewhat agree Agree Strongly agree
* I would want to avoid eating this sandwich.
* A sandwich makes a fun treat.
* If I did not eat this sandwich, I would feel deprived.
* White bread sandwiches are tastier than wheat break sandwiches.
 
 

3" 4" 5" 6" 7" 8" 9" 10" 11" 12"
* Supposing calories were NOT an issue, how big of a sandwich like this would you eat?
 
 

$5 $4.75 $4.25 $4 $3.75 $3.50 $3.25 $3 $2.75 $2.50 $2.25 $2.00 $1.75 $1.25 $1 $0.75 $0.50 $0.25 $0
* What would be a fair price for this food item?
* What is the maximum you would be willing to pay for this item?
* If the experimenter offered you an amount of money to delay eating this food item for ONE HOUR, what is the MINIMUM amount you would accept?
 
 

Please indicate for each of the following side items, how appealing the sandwich would be if served with the side item.
Very unappealing Unappealing Somewhat unappealing Neutral Somewhat appealing Appealing Very appealing
* Root beer
* Celery stick
* Side salad
* Sprite or 7UP
* Coke or Pepsi
* Apple
* Orange Juice
 
 

Strongly disagree Disagree Somewhat disagree Neutral Somewhat agree Agree Strongly agree
* Chocolate chip cookies are not enjoyable.
* Snacks are important to have.
* I like chocolate chip cookies.
* Sweets are fun to eat.
* I commonly eat chocolate chip cookies.
 
 


Please imagine the following scenario as VIVIDLY as you can:


Imagine that you are browsing through a store and suddenly a product captures your attention-you are instantly attracted to it [Imagine it is your favorite type of product to buy]. You also notice the price of the product is a little more than you have with you at the moment.


Please keep this scenario in mind as you answer the following questions.
 
 

Strongly
disagree 		Neutral Strongly
agree
* I would consider the product to be valuable.
* I would consider the product to be highly available.
* I would consider the product to be appealing.
* My access to acquiring this product would be limited.
* My attraction to this product would be weak.
 
 
 
*
Please describe how you would feel about the product after seeing that it is on sale.
   
 
 

Please indicate the extent to which you agree or disagree with the following statements regarding the scenario you are imagining.
Strongly
disagree 		Neutral Strongly
agree
* I would feel lucky.
* I would consider the product to be valuable.
* I would consider the product to be highly available.
* I would consider the product to be appealing.
* My access to acquiring this product would be limited.
* My attraction to this product would be weak.
 
 


Please let the experimenter know you are ready for the next section and wait for the experimenter to uncover the last plate in front of you to continue.
 
 

* Did the experimenter uncover the last plate in front of you?
 
Yes
 
No
 
 


Please wait for the experimenter to uncover the last plate.
 
 

* Did the experimenter uncover the last plate in front of you?
 
Yes
 
No
 
 

Please indicate the extent to which you agree or disagree with the following items regarding the homemade chocolate chunk cookies on the dish in front of you.
Strongly disagree Somewhat disagree Disagree Neutral Somewhat agree Agree Strongly agree
* These cookies look fresh
* When I first saw these cookies, I felt a spontaneous desire for them
* I would not want to drink soda pop with these cookies
* As soon as I saw these cookies I felt a sudden urge to eat them
* The cookies look like high quality
* I feel an urge to eat these cookies now
* I would order a beverage with these cookies
* Seeing these cookies makes me hungry for them
* These cookies would be a good cafe or restaurant dessert
 

Extremely weak Somewhat weak Weak Neutral Somewhat strong Strong Extremely strong
* Please rate the influence of scent when evaluating a dessert's tastiness
* Please rate your drive to eat these cookies at this moment
* Please rate the influence of appearance when evaluating a dessert's tastiness
* Please rate the strength of your strongest urge for these cookies from when you first saw it until now.
* Please rate the importance of quality when evaluating a dessert's tastiness
* Please rate the strength of your desire to eat these cookies right away
* Please rate the influence of price when choosing a dessert.
* Please rate your motivation to eat these cookies at this moment.
* Please rate the popularity these cookies would have at a cafe.
 
 

Strongly disagree Disagree Somewhat disagree Neutral Somewhat agree Agree Strongly agree
* I would want to avoid eating these cookies.
* Cookies makes a fun treat.
* If I did not eat these cookies, I would feel deprived.
* Smaller cookies are better than larger ones.
 
 

0 1 2 3 4 5 6 7 8 9 10
* Supposing calories were NOT an issue, how many of these bite-sized cookies would you eat?
 
 

$5 $4.75 $4.25 $4 $3.75 $3.50 $3.25 $3 $2.75 $2.50 $2.25 $2.00 $1.75 $1.25 $1 $0.75 $0.50 $0.25 $0
* What would be a fair price for this food item?
* What is the maximum you would be willing to pay for this item?
* If the experimenter offered you an amount of money to delay eating this food item for ONE HOUR, what is the MINIMUM amount you would accept?
 
 
 
* What do you think about the cookies?
   
 
 

Please indicate for each of the following side items, how appealing the cookies would be if served with the side item.
Very unappealing Unappealing Somewhat unappealing Neutral Somewhat appealing Appealing Very appealing
* Root beer
* Celery stick
* Grapefruit juice
* Side salad
* Coke or Pepsi
* Apple
* Orange Juice
* Lemon-lime Gatorade
* Coffee
* Milk
* Tea
 
 

Please indicate the extent to which you agree or disagree with the following statements by clicking on one response per item.
Strongly agree Neutral Strongly disagree
* I always pay off my credit card bills each month
* People often feel very pressed for time
* I enjoy shopping and buying on impulse
* I often lose track of time when I am engaged in activity
* If I really want to buy something, I often make the purchase quickly and think about the consequences later
* Juggling several activities at the same time is practical
* I tend to spend money as soon as I earn it
* I glance at my watch frequently during the day
* I am the type of person who likes to slowly save up money in order to make large purchases
* I am usually pressed for time
* When an opportunity to get things done arises, one should take advantage
* I tend to think about alternatives a great deal before I buy things
* Even when a watch or clock is not available, people should know approximately what time it is
* I am often in a hurry
* If I have purchased something through mail order, I would prefer to have the company express mail it so I will get it more quickly
 
 
 
* What do you think the purpose of this study was?
   
 
 
 
Please list 2 food items that you would want to eat once you see them.
   
 
 
 
* Please list 1-3 types of products that you usually do not think about too much before you buy them.
   
 
 

0 1 2 3 4 5
* How many cookies did you eat?
 
 


Please sign up for a time slot for your second experiment session for this study.



Remember, to receive extra credit for participation you must attend BOTH sessions of this study.



Please write down your appointment time on the index card you were given and bring it with you to the next session.



Thank you!
 
Please contact [email protected] if you have any questions regarding this survey.
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