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| Have you ever heard of the Steelers? |
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| Do you support an Ice Hockey team? |
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| Do you watch Ice Hockey on TV? If so, how often? |
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| Have you ever been to an ice hockey game? |
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| Would you like to go to a game? |
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| What would motivate you to attend an ice hockey game ? |
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| Would you be more motivated to go if an after party was organized? |
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| What prices do you think would be acceptable to watch an ice hockey game ? |
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| If the price was 6 pounds, would you still buy it? |
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