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Surveys
2014
June
S
SIMMONS - Customer Feedback Form
SIMMONS - Customer Feedback Form
SIMMONS - Customer Feedback Form
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Dear Customer,
Thank you for shopping at Simmons Gallery.
Your feedback is valuable to us. We appreciate if you could fill up this form as we look forward to enhance your shopping experience with us.
All information on this form is kept confidential.
Thank you.
(Please select your response below)
*
1) Which Simmons Gallery did you make your purchase from?
Marina Square
Paragon
Park Mall
Tampines One
IMM
The Furniture Mall
*
2) Please select the mattress(s) model you have purchased.
(Select all that apply)
BackCare 1 / BackCare 2
BackCare 3 / BackCare 4 e-ION Crystal Series
BackCare Luxury e-ION Crystal
BackCare Advanced S2000
BackCare Advanced S4000
Beautyrest Affection
Beautyrest Innocence
Beautyrest Intimate
Beautyrest Eternity
Beautyrest World Class Grandeur
Beautyrest Custom Royal Premier
Beautyrest Black Sandrina Lush
Beautyrest Black Beyond Seduction Lush
Beautyrest Midnight Elegance
Other
*
3) What are the
top 3 factors
that influenced your choice for purchase at this specific store?
(Select 3 options below)
Location
Product Range
Retail Consultant Service
Shopping Mall Tenants & Activities
Simmons In-store promotions
Store Environment
*
4) Please
rank
the below factors that influence your mattress purchasing decision.
(From 1 being the most important to 6 being the least important)
Aesthetic Design
-- Select --
1
2
3
4
5
6
Brand
-- Select --
1
2
3
4
5
6
Comfort
-- Select --
1
2
3
4
5
6
Price
-- Select --
1
2
3
4
5
6
Retail Consultant Price
-- Select --
1
2
3
4
5
6
Unique Features (eg: AirCool Memory Foam)
-- Select --
1
2
3
4
5
6
*
5) What is the
MAXIMUM
price range that you are
willing to spend
on a mattress?
Below $3,000
$3,001 to $4,000
$4,001 to $5,000
$5,001 to $6,000
$6,001 to $7,000
Above $7,000
*
6) Which channels do you usually use to search for bedding promotions, news or events?
(Select all that apply)
Direct Mailers
Magazine Advertisement
Newspaper Advertisement
Television Advertisement
Online Advertisement (eg: Banners)
Social Media (eg: Facebook)
Shopping Mall Marketing Collaterals (eg: Flyers)
Word of Mouth
7) Do you have any suggestion or feedback you will like to share with us?
8) What is your
MONTHLY
household disposable income?
Below $3,000
$3,001 to $6,000
$6,001 to $9,000
$9,001 to $12,000
Above $12,000
9) Which age group do you belong to?
Below 25
26 to 35
36 to 45
46 to 55
56 to 65
Above 65
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