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Thank you for providing your valuable feedback on the potential PARx marketing messages. Your time and participation are greatly appreciated.
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| * Are you currently familiar with PARx Solutions and the services that they provide? |
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If you selected " Somewhat familiar" or "No, I am not aware of PARx" as your response to the question 1, please read the following PARx positioning statement and provide your feedback below. If you selected "Yes, very familiar", please skip to the next question
PARx Solutions helps ensure patient access to prescribed therapies, safeguarding the integrity of the physician’s clinical judgment.
PARx’s industry-leading Prior Authorization Support Service (PASS) streamlines the PA process for physicians and their staff, ensuring submissions are accurate, complete and compliant. PASS is easy-to-use and cost-free to physicians, and it saves administrative time and hassle by removing burdensome forms. PAs are reviewed and routed by clinical professionals, increasing the rate of approval and giving patients access to the therapies that they need.
Please rank the positioning statement listed above on the following attributes:
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If you selected " Yes, very familiar" as your response to the question 1, please read the following PARx positioning statement and provide your feedback below. If you selected "Somewhat familiar" or "No, I am not aware of PARx", please skip to the next question
PARx Solutions helps ensure patient access to prescribed therapies, safeguarding the integrity of the physician’s clinical judgment.
PARx’s industry-leading Prior Authorization Support Service (PASS) streamlines the PA process for physicians and their staff, ensuring submissions are accurate, complete and compliant. PASS is easy-to-use and cost-free to physicians, and it saves administrative time and hassle by removing burdensome forms. PAs are reviewed and routed by clinical professionals, increasing the rate of approval and giving patients access to the therapies that they need.
Please rank the positioning statement listed above on the following attributes:
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| * Value Messages #1-3: The following value messages were developed to convey that the PARx service has high PA approval rates. Please rank the following messages from 1-3, 1 representing the most impactful message and 3 representing the least impactful message. |
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| Value Message #1: We give PAs on your product the best chance at approval: over 80% of all ophthalmology PAs submitted through the PARx prior authorization support service have been approved. |
| | | Value Message #2: We give PAs on your product the best chance at approval: over XX% (Variable field based on approval rate for therapeutic category) of all PAs submitted through the PARx prior authorization support service have been approved. |
| | | Value Message #3: The PARx prior authorization support service maximizes PA approval due to our proprietary technology and fully staffed service center featuring pharmacy techs and nurses who review and manage every PA. |
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| Please identify which, if any, of the value messages listed above you found to not be impactful, and provide your feedback as to why: | | |
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| * Value Messages #4-5: The following value messages are designed to convey that the PARx service is legal and regulatory compliant. Please rank the following messages from 1-2, 1 representing the most impactful message and 2 representing the least impactful message. |
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| Value Message #4: PARx utilizes advanced and secure technology to comply with all HIPAA requirements, allowing physicians to utilize the PASS system with confidence |
| | | Value Message #5:PARx acts as an associate of the physician's office and is staffed with live pharmacy techs and nurses to support PA approvals |
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| Please identify which, if any, of the value messages listed above you found to not be impactful, and provide your feedback as to why: | | |
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| * Value Messages #6-9: The following value messages are designed to convey that PARx provides ROI for your organization by increasing the opportunity for PA approval. Please rank the following messages from 1-4, 1 representing the most impactful message and 4 representing the least impactful message. |
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| Value Message #6: PARx's easy-to-use PA service allows physicians to prescribe the best product for the patient without the concern of imposing a lengthy administrative burden on their office staff. |
| | | Value Message #7: With the PARx prior authorization support service, sales representatives can focus on your product's clinical sell with the confidence that they have a tool to address physician concerns regarding PA hurdles. |
| | | Value Message #8: You make significant investment to get physicians to prescribe your product. PARx helps ensure a return on that investment. |
| | | Value Message #9: PARx optimizes valuable branded pharmaceutical prescription levels by assuring accuracy, simplicity and ease-of-submission in the prior authorization process. |
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| Please identify which, if any, of the value messages listed above you found to not be impactful, and provide your feedback as to why: | | |
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| * Value Messages #10-12: The following value messages are designed to convey that PARx is easy-to-use and provides both valuable analytics and sales representative support. Please rank the following messages from 1-3, 1 representing the most impactful message and 3 representing the least impactful message. |
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| Value Message #10: We support your sales representatives with easy registration and live customer service to maximize physician practice utilization of the PARx service. |
| | | Value Message #11: Pharmaceutical sponsors of the PARx prior authorization support service have online access to real-time analytics on PAs in-process and adjudicated through our system, and can analyze approval rates at the geographic or plan level. |
| | | Value Message #12: PARx offers dedicated representatives, who provide all the necessary training to your targeted physicians and their office practice staff, supporting the utilization of our service to improve PA approval rates for your product. |
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| Please identify which, if any, of the value messages listed above you found to not be impactful, and provide your feedback as to why: | | |
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| The following 6 questions solicit your feedback on brief draft marketing lines that PARx is considering implementing into their manufacturer facing materials. |
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| The following marketing lines were developed to convey the value of PARx in a brief statement. Please rate each line in terms of how impactful you feel that it is, with 1 star being not impactful and 5 stars being very impactful.
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| * "Your brand's PA insurance" | |
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| * "PA insurance for your brand" | |
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| * "PARx helps clear PA hurdles on your brand" | |
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| * "PARx helps clear PA access hurdles" | |
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| * "PARx helps ensure patient access to your brand" | |
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| * "Your tool for addressing managed care objections" | |
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| * "PAs on your brand? PARx can help!" | |
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| * "Partnering with physicians and payers to satisfy PAs on your brand" | |
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* The following marketing lines are designed to convey that the PARx service has high approval rates.
Please rank (1-3) each of the following messages in terms of impact, 1 representing the most impactful message and 3 representing the least impactful message: |
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| "Over 80% of PARx-processed PAs are approved" |
| | | "PARx gives your brand the best chance for PA approval" |
| | | "Live quality assurance maximizes PA approval rates" |
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* The following marketing lines are designed to convey that the PARx is legal and regulatory compliant.
Please rank (1-3) each of the following messages in terms of impact, 1 representing the most impactful message and 3 representing the least impactful message: |
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| "The PARx service is compliant with all legal and regulatory requirements" |
| | | "Advanced, secure technology ensures patient privacy and HIPAA/HITECH compliance" |
| | | "Simplified and standardized PA process supports PA approvals" |
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* The following marketing lines are designed to convey that PARx provides your organization with ROI by increasing the opportunity for PA approval.
Please rank (1-6) each of the following messages in terms of impact, 1 representing the most impactful message and 6 representing the least impactful message: |
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| "Utilized by a large network of satisfied physicians" |
| | | "Saves the Rxs written" |
| | | "Focus on your brand message, not prior authorization hurdles and save the Rx as written" |
| | | "Smart investment, large return" |
| | | "Minimal investment, maximum return" |
| | | "Maximum result with minimal resources" |
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* The following marketing lines are designed to convey PARx is easy-to-use and provides both valuable analytics and sales representative support.
Please rank (1-4) each of the following messages in terms of impact, 1 representing the most impactful message and 4 representing the least impactful message: |
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| "Provides robust and real-time analytics" |
| | | "Dedicated resources provide training and support to maximize utilization" |
| | | "Your brand's turnkey PA support service" |
| | | "Easy-to-use PA support service" |
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| If you have any comments or suggestions regarding the marketing lines, please provide them here:
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