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Hello!


Thank you for your time today. As we mentioned in the e-mail, we are conducting a survey on behalf of The Children's Place.


We would like to invite you to take a 15 minute survey and be entered for a chance to win a $25 giftcard at The Children's Place!

At completion of the survey you will be asked to enter your e-mail address. Winners of a giftcard will be contacted via e-mail.

Your answers will help us improve our products, services and store environment. We need your honest opinions on the questions to come. All information you provide will be kept strictly confidential and will not be used for selling purposes.



Please start with the survey now by clicking on the Continue button below.
 
 
 
* How did you find out about this survey?
 
I received an e-mail
 
I saw it on Twitter
 
I saw it on Facebook
 
 

* Which of the following best describes how often you are involved in the purchase of clothing for children ages 10 and under - either for your own children or for children you are close to?
 
Always
 
Almost always
 
Sometimes
 
Rarely
 
Never
 
 

* Do you work for any of the following types of companies:

  • a retailer

  • an advertising agency

  • a research firm

  • a children's products company?
 
Yes
 
No
 
 
 
* Have you visited a Children's Place location or shopped on the website in the past year?
 
Yes
 
No
 
 
 
How about in the past 6 months?
 
Yes
 
No
 
 
 
Have you made a purchase at The Children's Place in the past 6 months?
 
Yes
 
No
 
 
 
Thank you for your time today. The following questions are about products you may find in a Children's Place store. Please rate the products as if you were shopping in each respective department. We would like your honest feedback on what you think about these products. Your opinions will help The Children's Place on perfecting what you the customer is looking for in our stores.

Please be as open and honest as possible.

Thank you!
 
 
Girls Rainboots

Please answer the following questions with the product above in mind. Rate the following choices on a scale from 1-5 where 1 equals completely disagree and 5 equals completely agree

1 - Completely Disagree 2 3 4 5 - Completely Agree
My children's rainboots have to match their raincoat
The boots are way too busy for me
I prefer rainboots to be a solid color
I love the style/pattern of these boots
This product reminds me of The Children's Place
At $18.50-$19.50, it's an excellent value
I could find this type of product at many other retailers
These boots are very appealing
 
 
How much do you spend, on average, for your children's rainboots?
 
Under $10
 
$10-$15
 
$15-$20
 
$20-$25
 
Over $25
 
 
Baby Girl Cha Cha Jelly Shoe - $8.50

Please answer the following questions with the product above in mind. Rate the following choices on a scale from 1-5 where 1 equals completely disagree and 5 equals completely agree

1 - Completely Disagree 2 3 4 5 - Completely Agree
At $8.50, it's an excellent value
These shoes are very appealing
I could find this type of product at many other retailers
These shoes could go with any outfit
This product reminds me of The Children's Place
My child could wear this anywhere (ex. School, Playground, Holiday Dinner)
I wish they made this shoe for kids 4-10 years old
This material does not look comfortable
I love the style with open hearts on the shoe
"Jelly" shoes for kids aged 1-4 are appropriate
The closure on the shoe looks too difficult
 
Flamenco Jelly Sandal - $9.50

Please answer the following questions with the product above in mind. Rate the following choices on a scale from 1-5 where 1 equals completely disagree and 5 equals completely agree

1 - Completely Disagree 2 3 4 5 - Completely Agree
This sandal is very appealing
I love the styling of the sandal
This product reminds me of The Children's Place
At $9.50, it's an excellent value
This sandal could go with any outfit
The closure on the shoe looks too difficult
My child could wear this anywhere (ex. School, Playground, Holiday Dinner)
I could find this type of product at many other retailers
This sandal is appropriate for kids aged 4-10
This material does not look comfortable
 
 

What type of places would these shoes be worn at?

Please select all that apply

 
School
 
Playground
 
Beach
 
Restaurants
 
Around the house
 
Holiday events
 
The mall
 
Other
 

 
 
Girls Athletic Sneakers

Please answer the following questions with the product above in mind. Rate the following choices on a scale from 1-5 where 1 equals completely disagree and 5 equals completely agree

1 - Completely Disagree 2 3 4 5 - Completely Agree
These sneakers are age appropriate for kids 5-10 years old
I love the style of sneaker A
At $22.50-$26.50, it's an excellent value
These sneakers is very appealing
These products remind me of The Children's Place
This material does not look comfortable
My child could wear this anywhere (ex. School, Playground, Holiday Dinner)
I only buy "brand name" athletic shoes
I love the style of sneaker B
These sneakers could go with any outfit
I could find these types of product at many other retailers
These sneakers are age appropriate for kids 1-4 years old
 
Girls Athletic Sneakers

How important are each of the following when purchasing athletic shoes for girls?

Not Important at all Not Important Neutral Very Important Extremely Important
Weight of the sneaker
Closure (laces,velcro)
Colors
Outsole flexibility
Ability to match with outfits
Durability
Material of sneaker
Style/look
 
Baby Boy Super Sandal - $12.50

Please answer the following questions with the product above in mind. Rate the following choices on a scale from 1-5 where 1 equals completely disagree and 5 equals completely agree

1 - Completely Disagree 2 3 4 5 - Completely Agree
I could find these types of product at many other retailers
My child could wear this anywhere (ex. School, Playground, Holiday Dinner)
This sandal is very appealing
This products remind me of The Children's Place
I love the memory foam footbed
This sandal could go with any outfit
I love the style
This material does not look comfortable
I'd need a strap on a sandal for babies
I love the velcro closure
At $12.50, it's an excellent value
 
Big Boys Super Slide Sandal - $12.50

Please answer the following questions with the product above in mind. Rate the following choices on a scale from 1-5 where 1 equals completely disagree and 5 equals completely agree

1 - Completely Disagree 2 3 4 5 - Completely Agree
This products remind me of The Children's Place
My child could wear this anywhere (ex. School, Playground, Holiday Dinner)
This sandal could go with any outfit
I love the memory foam footbed
This sandal is very appealing
This material does not look comfortable
I love the style
I could find these types of product at many other retailers
I wish it had a strap on the sandal
At $12.50, it's an excellent value
I love the velcro closure
 
Boys Athletic Sneakers - $22.50

Please answer the following questions with the product above in mind. Rate the following choices on a scale from 1-5 where 1 equals completely disagree and 5 equals completely agree

1 - Completely Disagree 2 3 4 5 - Completely Agree
I love the style of sneaker B (High top)
These products remind me of The Children's Place
I love the style of sneaker A (low top)
These sneakers is very appealing
This material does not look comfortable
These sneakers could go with any outfit
I only buy "brand name" athletic shoes
At $22.50, it's an excellent value
I could find these types of product at many other retailers
My child could wear this anywhere (ex. School, Playground, Holiday Dinner)
 
Boys Athletic Sneakers

How important are each of the following when purchasing athletic shoes for boys?

Not Important at all Not Important Neutral Very Important Extremely Important
Closure (laces,velcro)
Ability to match with outfits
Outsole flexibility
Durability
Style/look
Colors
Material of sneaker
Weight of the sneaker
 
Flower Slippers - $8.50

Please answer the following questions with the product above in mind. Rate the following choices on a scale from 1-5 where 1 equals completely disagree and 5 equals completely agree

1 - Completely Disagree 2 3 4 5 - Completely Agree
I love the flower design
This products remind me of The Children's Place
At $8.50, it's an excellent value
I don't like the flip slop style for slippers
I love the colors
This material does not look comfortable
I could find these types of product at many other retailers
My child would love to wear these
 
Girls Belts - $7.50

Please answer the following questions with the product above in mind. Rate the following choices on a scale from 1-5 where 1 equals completely disagree and 5 equals completely agree

1 - Completely Disagree 2 3 4 5 - Completely Agree
I rarely purchase belts for my kids
My children never wear belts
I could find these types of product at many other retailers
My child would love to wear these
I buy belts for kids for function over fashion
I prefer solid belts that can match everything
At $7.50, it's an excellent value
These products remind me of The Children's Place
 
Girls Knee Socks - $4.50

Please answer the following questions with the product above in mind. Rate the following choices on a scale from 1-5 where 1 equals completely disagree and 5 equals completely agree

1 - Completely Disagree 2 3 4 5 - Completely Agree
I only like to dress my kids in solid socks
I love the colors & design
I purchase knee socks in the spring time
I only purchase knee socks during the colder seasons (Fall/Winter)
My child would love to wear these
At $4.50, it's an excellent value
I could find these types of product at many other retailers
These products remind me of The Children's Place
 
Valentine's Day Nightgown - $14.50

Please answer the following questions with the product above in mind. Rate the following choices on a scale from 1-5 where 1 equals completely disagree and 5 equals completely agree

1 - Completely Disagree 2 3 4 5 - Completely Agree
I love the colors & design
I could find these types of product at many other retailers
My child doesn't like nightgowns for sleepwear
My child would love to wear this
This products remind me of The Children's Place
My child would only wear this around Valentine's day
At $14.50, it's an excellent value
 
Surf Bag - $10.50

Please answer the following questions with the product above in mind. Rate the following choices on a scale from 1-5 where 1 equals completely disagree and 5 equals completely agree

1 - Completely Disagree 2 3 4 5 - Completely Agree
I'd buy this bag for its look, not it's function
I love the colors & design
At $10.50, it's an excellent value
I would only use this for water/summer activities (i.e.Pool,Beach)
I could find these types of product at many other retailers
My child would love to use this
This products remind me of The Children's Place
 
 

Just For The Record

The following demographic questions are to make sure we listen to all types of customers. All answers will be kept confidential.
 
 
How many children do you have?
   
 
 
 
What ages & genders are your children?

Please check all that apply

 
Newborn Girls (0-12 months)
 
Baby Girls (1-3 years old)
 
Big Girls (4-6 years old)
 
Tween Girls (7-10 years old)
 
Newborn Boys (0-12 months)
 
Baby Boys (1-3 years old)
 
Big Boys (4-6 years old)
 
Tween Boys (7-10 years old)
 
Other
 

 
 

Roughly speaking, in what range does your total annual family income fall?
 
Under $25,000
 
$25-35,000
 
$35-50,000
 
$50-75,000
 
$75-100,000
 
$100-150,000
 
Over $150,000
 
Prefer not to answer
 
 
 
* Please enter your e-mail address for a chance to win a Children's Place giftcard!
   
 
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