|
| On average, how many cups of coffee a day do you drink? |
| |
|
|
|
|
|
| Please rank the following coffee house brands in terms of your preference. (1= first choice, 6= last choice) |
| |
| Second Cup |
| | | Tim Horton |
| | | Starbucks |
| | | Coffee Time |
| | | Timothy's |
| | | Local coffee house (no brand) |
| |
|
|
|
|
|
What is the most important reasons for you to stay in the coffee house you prefer?
(Please choose three reasons among the following choices) |
| |
|
|
|
|
|
|
|
|
|
|
| Have you ever been in a Starbucks? |
| |
|
|
|
|
|
| What is the most important reasons for you to stay at Starbucks to drink coffee among the following choices? (Please choose three answers) |
| |
|
|
|
|
|
| |
| What is the first word about Starbucks coming across in your mind? | | |
|
|
|
|
| |
| What are the main reason you didn't purchase beverage from starbucks?
| | |
|
|
|
|
| Please rate the following factors about Starbucks
|
|
| Employees are friendly and courteous |
| |
|
|
|
|
|
| The products has value for price paid |
| |
|
|
|
|
|
| Store atmosphere and decor are appealing |
| |
|
|
|
|
|
| I like the music played at Starbucks |
| |
|
|
|
|
|
| Starbucks may be a social "hangout" spot to meet friends or co-workers |
| |
|
|
|
|
|
| Overall I'm very satisfied with Starbucks |
| |
|
|
|
|
Please rate the following factors about Starbucks
|
|
|
|
|
|
|
| Do you usually personalize your coffee at Starbucks? |
| |
|
|
|
|
|
| What is a reasonable amount of time for you to wait for a custom-made beverage (i.e. Coffee or Frapucchino) at Starbucks? |
| |
|
|
|
|
|
| Have you bought a music CD at Starbucks? |
| |
|
|
|
|
|
| If you answered "No", are you willing to buy a music CD in the future? |
| |
|
|
|
|
|
|
|
|
|
| To which of the following age groups do you belong to? |
| |
|
|
|
|
|
| Which of the following best describes the highest level of education completed? |
| |
|
|
|
|
|
|
|
|
|
| What is your annual household income? |
| |
|
|
|
|
|
| What is your marital status? |
| |
|
|
|
|
Loading...
