Strata | QuestionPro

First, we’d like to ask you some basic demographic questions for classification purposes.

* Are you:

Male

Female

Please enter the following information in the spaces provided next to the question:

	Enter the number in the space provided
Your Age (yrs):

Your Handicap (leave blank if you don't know):

Average 18-hole Score:

# of years you have played golf:

Appoximate # of rounds you play golf/year:

Now, we’d like to know more about your history with certain golf ball brands.

Please indicate your highest level of familiarity with each brand when it comes to golf balls.

Please rate the following brands in terms of their overall brand reputation when it comes to golf balls:

* Which golf ball brand(s) would you seriously consider trying in the 2012 golf season? (Select all that apply)

* Where do you typically purchase golf balls?

On-course pro shop

Online

Off Course specialty (ex. Golf Galaxy, Edwin Watts)

Mass Merchant (ex. Wal-Mart, Costco)

Sporting Goods (ex. Dick’s, Sports Authority)

Other

* How much would you say you “regularly spend” on a dozen new golf balls?

Please finish the following statements. If you have never heard of a brand below, simply leave blank:

Bridgestone golf balls are.......

Callaway Golf golf balls are.......

Noodle golf balls are.......

Precept golf balls are.......

Titleist golf balls are.......

Strata golf balls are.......

Now, focusing specifically on the golf ball brand “Strata”, how much do you associate the name “Strata” with the following qualities?

The next series of questions will ask you to evaluate a new golf ball product concept.
Click 'Continue' to view concept.

Please read the description carefully, in its entirety, before proceeding to the subsequent questions.

* Which statement best describes how you feel about buying the golf ball described in the concept statement?

For description of the concept, Click HERE

Definitely would buy

Probably would buy

Might or might not buy

Probably would not buy

Definitely would not buy

* Based on the product information, which statement best describes how much you think you would LIKE or DISLIKE the golf ball? (SELECT ONE)

For description of the concept, Click HERE

* How do you feel about the QUALITY of the golf ball? (SELECT ONE)

For description of the concept, Click HERE

* How would you rate the golf ball in terms of being NEW and DIFFERENT from other golf balls currently available? (SELECT ONE)

For description of the concept, Click HERE

Extremely New And Different

Very New And Different

Somewhat New And Different

Slightly New And Different

Not At All New And Different

* How likely would the golf ball be to SOLVE A PROBLEM or FULFILL A NEED for you? (SELECT ONE)

For description of the concept, Click HERE

Definitely would solve problem or fulfill a need

Probably would solve problem or fulfill a need

Might or might not solve problem or fulfill a need

Probably would not solve problem or fulfill a need

Definitely would not solve problem or fulfill a need

* How much would you expect the golf ball as described above to cost?

For description of the concept, Click HERE
Please enter the price/dozen in the space provided below($):

* Does this product:

For description of the concept, Click HERE

Improve your impression of the Strata brand

Worsen your perception of the Strata brand

Leave your impression of the Strata brand unchanged

Now, we’d like you to focus specifically on the packaging for this new golf ball.

* Overall, how much do you like this packaging?

Please rate the package above on a scale of 1 to 5 with 5 indicating that the package VERY STRONGLY conveys the attribute and 1 indicating that the package DOES NOT convey attribute at all.

Focusing now on just the “Strata” logo below, please tell us what you think of the design? Please pick a rating from the scale below the image:

Please read the description carefully, in its entirety, before proceeding to the subsequent questions.

* Which statement best describes how you feel about buying the golf ball described in the concept statement?

For description of the concept, Click HERE

Definitely would buy

Probably would buy

Might or might not buy

Probably would not buy

Definitely would not buy

* Based on the product information, which statement best describes how much you think you would LIKE or DISLIKE the golf ball? (SELECT ONE)

For description of the concept, Click HERE

* How do you feel about the QUALITY of the golf ball? (SELECT ONE)

For description of the concept, Click HERE

* How would you rate the golf ball in terms of being NEW and DIFFERENT from other golf balls currently available? (SELECT ONE)

For description of the concept, Click HERE

Extremely New And Different

Very New And Different

Somewhat New And Different

Slightly New And Different

Not At All New And Different

* How likely would the golf ball be to SOLVE A PROBLEM or FULFILL A NEED for you? (SELECT ONE)

For description of the concept, Click HERE

Definitely would solve problem or fulfill a need

Probably would solve problem or fulfill a need

Might or might not solve problem or fulfill a need

Probably would not solve problem or fulfill a need

Definitely would not solve problem or fulfill a need

* How much would you expect the golf ball as described above to cost?

For description of the concept, Click HERE
Please enter the price/dozen in the space provided below ($):

* Does this product:

For description of the concept, Click HERE

Improve your impression of the Strata brand

Worsen your perception of the Strata brand

Leave your impression of the Strata brand unchanged

Now, we’d like you to focus specifically on the packaging for this new golf ball.

* Overall, how much do you like this packaging?

Please rate the package above on a scale of 1 to 5 with 5 indicating that the package VERY STRONGLY conveys the attribute and 1 indicating that the package DOES NOT convey attribute at all.

Focusing now on just the “Strata” logo below, please tell us what you think of the design? Please pick a rating from the scale below the image: