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Hello:
You are invited to participate in our survey of study the premium chocolate selling industry in Hong Kong. In this survey, approximately middle-upper class consumer and people will be asked to complete a survey that asks questions about the satisfactions of major luxury chocolate brand in HK. It will take approximately 5-10 minutes to complete the questionnaire.
Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.
Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact [Name of Survey Researcher] at [Phone Number] or by email at the email address specified below.
Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
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Section A - RFM Model
1. When did you purchase the products last time?
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2. What is the on average frequency of your shopping for our chocolate products per month?
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3. How often do you purchase luxury chocolate?
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4. On an average how much amount do you spend on luxury chocolate per month?(HKD)
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Section B
Products
5. I think Godiva provides luxury product quality.
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6. I believe beautiful packaging will attract my buying amounts.
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7. I think Godiva has diversity products types.
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8. I know Godiva has seasonal products
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9. I think Godiva provides the standard products quality.
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