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Surveys
2004
November
S
Subway's New Flavour Sweet and Sour Chicken - COPI
Subway's New Flavour Sweet and Sour Chicken - COPI
0%
1.
Please indicate your Gender
Male
Female
2.
How old are you
15 years
16 years
17 years
18 years
19 years
20 years
21 years
22 years
23 years
24 years
3.
Always
Often
Not Often
Rarely
Never
How often when visiting Subway do you try something new?
How many times a month do you purchase an item of food at Subway®?
5.
What do you primarily purchase when you visit a Subway® restaurant?
Subway® Sandwich (12 inch)
Subway®Sandwich (6 inch)
Snacks (chips, Cookies)
Drinks
6.
What factors are more important to you in a Subway® meal? (Please Rank in order of your preference the following 1= is the most important, 5=least important):
Price
-- Select --
1
2
3
4
5
Taste
-- Select --
1
2
3
4
5
Nutritional Content
-- Select --
1
2
3
4
5
Substantial(makes you feel full)
-- Select --
1
2
3
4
5
Quality
-- Select --
1
2
3
4
5
7.
On average how much do you spend on fast food for your own consumption in a week?
$0-10
11-20
21-30
31-40
41-50
More than $50
8.
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
If a 12-inch Sweet and Sour subway sandwich was priced at $8.00 would you buy it?
Could you please tell us why
10.
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
If a 6-inch Sweet and Sour sub were priced at $4.5 would you buy it?
Could you please tell us why
12.
How do you usually find out about a new sub?
Newspapers advertisement
Television advertisements
Radio advertisements
Internet advertisements
Word of mouth
Other
13.
How likely are you to purchase a new sub bundled in a value meal?
Likely
Not Sure
Unlikely
14.
What mode of communication works best for you?
Newspapers
Television
Radio
Internet
Word of mouth
Other
15.
How often would do you purchase Subway® value meal (Sandwich, Cookie and Drink)?
Always
Sometimes
Not Sure
Not Likely
Never
16.
Strongly Agree
Agree
Not Sure
Disagree
Strongly Disagree
Do you agree that advertising and promotional material(brochures, flyers and merchandise) affect your choice in making choice in fast food.
17.
Strongly Agree
Agree
Not sure
Disagree
Strongly Disagree
Do you agree that the existing Subway® sandwich menu is adequate enough to satisfy your needs?
18.
If there were a new sub, what filling would you prefer
Chicken
Beef
Pork
Crab (Reconstituted)
Vegetarian
Other
19.
What style of food is more appealing to you? (rank according to your preference 1=appeals the most strongly, 5=least appealing)
Italian
-- Select --
1
2
3
4
5
Greek
-- Select --
1
2
3
4
5
Mexican
-- Select --
1
2
3
4
5
Chinese
-- Select --
1
2
3
4
5
Japanese
-- Select --
1
2
3
4
5
What suggestions or comments do you have for Subway to help improve its menu to cater for your needs
21.
Always
Sometimes
Not Sure
Not Likely
Never
If there was low fat/healthier alternatives available on the menu would you choose them?
What flavour/attribute would you like to see in a new sub?
23.
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
Do you agree that Subway® should introduce a new sub more often?
Are there any other comments you would like to make:
Please contact
[email protected]
or
click here
if you have any questions regarding this survey.
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