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Please tell us how the described product would rate on the following attributes.
poor fair good very good excellent
Quality
Price
Taste
Packaging
Appeal
 
 
 
Overall, what is your reaction to the described product?
 
Poor
 
Fair
 
Good
 
Very Good
 
Excellent
 
 
 
What is it that you like about Sunbar by Tastykake? Please enter as many items as you wish.
   
 
 
 
What do you like least about Sunbar by Tastykake?
   
 
 
 
What would be your main reason for buying the product?
   
 
 
 
Overall, how interested are you in buying this product if it were available? Please check one.
 
Not at all Interested
 
Not Very Interested
 
Neither Interested nor Uninterested
 
Somewhat Interested
 
Very Interested
 
 
 
Based on the description, what price would you expect to pay for the product?
   
 
 
 
Assuming the new product is priced comparably to other major brands, would you say it is a...
 
Very poor value
 
Somewhat poor value
 
Average value
 
Fairly good value
 
Very good value
 
 
 
In what ways does the Sunbar by Tastykake appear to be superior to other brands that create healthy alternatives to snack bars?
   
 
 
 
Other than the product itself, which of the following would most influence you when deciding to buy a [Product]?
 
Commentary on the Internet/Web site
 
Word-of-mouth
 
Place of distrubution (ie; walmart, target, etc.)
 
Advertising
 
Packaging
 
Price
 
Other
 
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