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2014
February
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Hi,
We request you to participate in our survey that we are undertaking as part of a project. The survey asks simple questions about things we do and buy in our day to day life. It will take approximately 5-10 minutes to complete the questionnaire.
Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential.
Thank you very much for your time and support. Please start with the survey now by clicking on the
Continue
button below.
Do you know to Cook?
Yes
No
Learning
Who does the cooking at home?
Myself
Spouse
Mother / Mother in law
Maid
Other
How much time on an average do you spend in your kitchen?
Not at all
less than an hour
1-2 hours
2-3 hours
more than 3 hours
Which of the following statements best represents your idea of cooking?
I enjoy cooking once in a while for family or friends but I don't like cooking everyday
I love cooking and enjoy cooking every day
I don't enjoy cooking but I cook myself everyday to ensure my family gets hygienic and healthy food.
I don't like cooking and would prefer someone else do it for me.
Please select the kitchen appliances that you currently own.
Mixie
Grinder
Electric Chimney
LPG Stove
Induction Stove
Electric Rice Cooker
Pressure Cooker
Non-Stick cookware
Toaster / Sandwich Maker
Hand blender
Juicer
Which all of the following brands are available in your kitchen?
Butterfly
Preethi
Prestige
Premier
Bajaj
Philips
Sunflame
Siemens
Morphy Richard
Panasonic
Other
Rate the key factors that influence your buying decision of any kitchen appliance (1 being the most important factor and 6 being the least)
Price / Offers
-- Select --
1
2
3
4
5
6
Quality / Performance
-- Select --
1
2
3
4
5
6
Availability
-- Select --
1
2
3
4
5
6
Brand Name
-- Select --
1
2
3
4
5
6
After Sale Service
-- Select --
1
2
3
4
5
6
Design / Aesthetic appeal
-- Select --
1
2
3
4
5
6
When will you go for a replacement of your current kitchen appliances?
The old one is not working / worn out
Upgrade to new technology / features
Upgrade to latest design / style (not much difference in features)
Other
My ideal kitchen appliance should...
help in making cooking easier
help in making cooking faster
add an aesthetic appeal to my kitchen
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