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2011
May
S
survey
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age
12
21
21
21
gender
male
female
1. How often do you read news paper
a. Regularly
b. Sometimes
c. Occasionally
d. Never
5. When you take the newspaper to read and if you have any specific order in turning the pages please mark the order. use number from 1 -5 to show the order of reading
1
2
3
4
5
N/A
a. Main page
b. Back page
c. Sports page
d. Third page
e. Middle pages
6. On a day how much time do you spend on reading news paper in minutes?
a. 0-5
b. 6-10
c. 11-15
d. 16-20
e. 20-25
f. More than 25minutes
4. Which newspaper do you prefer reading(you can select more than one)
a. Malayalam
b. Tamil
c. Telugu
d. Kannada
e. Marathi
f. Hindi
g. English
Other
7. Rank your preference of different sections while reading a news paper?
a. Politics/current affairs
-- Select --
1
2
3
4
5
6
7
b. Sports
-- Select --
1
2
3
4
5
6
7
c. Entertainment
-- Select --
1
2
3
4
5
6
7
d. City news
-- Select --
1
2
3
4
5
6
7
e. Business
-- Select --
1
2
3
4
5
6
7
f. Stocks page
-- Select --
1
2
3
4
5
6
7
g. Others please specify
-- Select --
1
2
3
4
5
6
7
8. How do you come to know about products or launch of new products in the market
a. T.V ads
b. Newspaper ads
c. Magazine ads
d. Online ads
e. Friends
f. Others
9. Do you encourage advertisements in newspaper
a. Sometimes
b. Occasionally
c. Never
10. The brand /product which you bought seeing the ads in newspaper/magazine and what was special about that advertisement
a. Funny
b. Emotional
c. Creative
d. Informative
e. Sincere
f. Pleasant
g. Unique
h. Memorable
i. Enticing
j. Immature
k. Irritating
l. Boring
m. I don’t remember
n. nil
product name
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