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MARKET RESEARCH SURVEY

BUSINESS DEVELOPMENT PLAN OF A NEW ‘MALAY CUISINE RESTAURANT’
IN DAMANSARA UPTOWN, DAMANSARA UTAMA, SELANGOR, MALAYSIA

Dear Honourable Respondents; 
You are invited to participate in this survey by voluntarily filling out and returning the questionnaire. My name is Ahmad Suhaimi Kassim, a student of Cardiff Metropolitan University, Wales, U.K, is currently doing a market research on business development plan of setting-up a new ‘Malay Cuisine Restaurant’ in Damansara Uptown, Damansara Utama, Selangor, Malaysia.

All your responses are treated as anonymous and confidential. The results of this survey only will be used solely for research and not commercial purposes.
 
 
 
-- Content Blocked --
 
Less than RM5
 
RM6 to RM10
 
More than RM10
 
-- Content Blocked --
 
 
Q2. How much do you normally spend on lunch?
       (Select 1 preference only) 
 
RM5 to RM10
 
RM11 to RM15
 
More than RM15
 
 
Q3. How much do you normally spend on dinner?
       (Select 1 preference only) 
 
RM5 to RM10
 
RM11 to RM15
 
More than RM15
 
 
Q4. Where do you normally have breakfast during workdays? 
       (Select 1 preference only) 
 
Home
 
Reetaurant near home
 
Restaurant near workplace
 
 
Q5. Where do you normally have lunch during workdays?
       (Select 1 preference only) 
 
Home
 
Restaurant near home
 
Restaurant near workplace
 
 


Q6. Where do you normally have dinner during workdays?
       (Select 1 preference only) 
 
Home
 
Restaurant near home
 
Restaurant near workplace
 
 
Q7. Who do you normally go to restaurant with?
       (Select 1 preference only)
 
Alone
 
With spouse or family member
 
Friend or collegue
 
Customer or business associate
 
 
Q8. Your main reasons for going to restaurants?
       (Select 3 preferences only)
 
Just lounging
 
Meeting friend/Colleague/customer
 
To eat special menu not available elsewhere
 
Not cooking at home
 
Special occasion e.g. birthday, anniversary, etc.

 
 
Q9. What type of restaurant do you normally go to?
       (Select 1 preference only)
 
Malay
 
Chinese
 
Indian
 
Other