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Surveys
2013
October
T
Target Market Survey
Target Market Survey
Fitness target market survey
0%
Exit Survey
How old are you?
>15 years old
15-24 years old
25-34 years old
35-44 years old
45-54 years old
55+ years old
What is your gender?
Male
Female
Do you prefer fitness classes or traditional gym workouts?
Fitness classes
Traditional workouts
Both
What would make you attend fitness classes more?
Please rank the following (1-7) starting with 1 being the most important to you:
Access to customer reviews regarding the studio or fitness class
-- Select --
1
2
3
4
5
6
7
Affordability
-- Select --
1
2
3
4
5
6
7
Motivation from peers
-- Select --
1
2
3
4
5
6
7
Knowing more class locations
-- Select --
1
2
3
4
5
6
7
Flexible class times
-- Select --
1
2
3
4
5
6
7
Quick results
-- Select --
1
2
3
4
5
6
7
Easy scheduling options
-- Select --
1
2
3
4
5
6
7
How often do you attend fitness classes?
Daily
Weekly
Monthly
A few times a year
Never
Do you have a gym membership? If you do, are you happy with it?
Yes and I am happy with it
Yes but I am displeased with it
No I do not have one
Which social networking site do you spend the most time on?
facebook
twitter
Instagram
tumblr
None
Other
If you do not have a gym membership select the reason that applies to you the most.
Tired of the same traditional workout routine
Trouble finding time to workout
Membership is too costly
The selection of fitness classes is too limited
Not motivated enough
Other
Are you actively engaged in your community?
Yes
No
How often do you travel a year?
Never
A few times
Several times
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