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| Hello:
Thank you for your time today. As we mentioned in the e-mail, we are doing a survey about children's shoes. We would like your honest opinions on the questions to come. We respect your privacy and will not share your information with any third party.
Please start with the survey now by clicking on the Continue button below.
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| * Are you the person in your household who most often buys children's products - things like kids' clothing & shoes? |
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| * Are you age 18 or older? |
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* Do you work for any of the following types of companies:- a retailer
- an advertising agency
- a research firm
- a children's products company?
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| * Have you purchased shoes from The Children's Place in the past year? |
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| Thank you for participating in our research. We are very interested in your opinions on shopping for children's shoes. As a thank you for your time and insight, you will receive an e-mail with a coupon within a week of completion of this survey. |
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| In total, how often did you shop for children's shoes in the past year? |
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| Roughly how much in dollars did you spend on children’s shoes in the past year? | | |
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| Approximately how much did you spend on children's shoes in the past year at each of the following stores? |
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| If money were no object, where would you shop for children's shoes? |
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| Why would you choose to shop there? | | |
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| How important is each of the following to you when choosing a store to shop for children's shoes.
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How important is each of the following to you when shopping for character apparel?
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| Comfort of the product |
| | | Customer Service |
| | | Price of the product |
| | | Style/Color of the product |
| | | Store Environment |
| | | Quality of the product |
| | | Brand Reputation |
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| Where do you shop most often for children's shoes? |
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| Thinking of the store you shop most often for children's shoes, please indicate how satisfied you are with their performance.
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| Why are you ${piping_text} ? | | |
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| Thinking of your shopping experience at The Children's Place for children's shoes, please indicate how satisfied you are with their performance.
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| Why are you ${piping_text} ? | | |
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| Next, we would like your input on the individual components of a child's shoe (e.g., hardware, upper material, sole). Please rate the following brands on their quality of hardware (e.g., buckles, laces, zippers)
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| Please indicate which of the following types of hardware at The Children's Place you feel are ${piping_text}. Check all that apply |
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| Next, we would like you to rate the following brands on the quality of material used in their shoes (e.g., leather, suede).
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| Please indicate which of the following materials used at The Children's Place you feel are ${piping_text}. Check all that apply |
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| Please rate the following brands on how satisfied you are with the sole of their shoe's.
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| Please indicate why you are ${piping_text} with the sole of The Children's Place shoes. Check all that apply |
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| Please rate the following brands on how well their shoe's fit.
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| Please indicate why you feel the shoes at The Children's Place ${piping_text}. Check all that apply |
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| Please indicate the extent to which you agree with each of the following statements when thinking about children's shoes.
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| What type of in-store service do you prefer to have available when shopping for children's shoes? |
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| What type of in-store service did you generally receive while purchasing children's shoes last year? |
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| In the past year did you primarily shop for: |
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| When shopping for girl's shoes, please indicate below the # of shoes purchased and the approximate amount spent on each of the categories.
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| When shopping for boy's shoes, please indicate below the # of shoes purchased and the approximate amount spent on each of the categories.
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| Now thinking specifically about The Children's Place, which of the following types of shoes have you purchase in the past year?
Check all that apply
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| Is there anything you would change about the shoes at the The Children’s Place? If so, what would it be? | | |
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| Roughly speaking, in what range does your total annual family income fall? |
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| Which of the following categories best describes your ethnic background? |
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| How many children under the age of 13 are living in your household? |
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| What are the ages and gender of your children?
Place the number of children you have in each group in the corresponding box
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