Teleflora Valentine's Day- Sweethearts Forever

* Please indicate your gender below.

Male

Female

* Please indicate your age below.

We are interested in talking to people who purchased products from Teleflora recently. Did you personally purchase the Sweethearts Forever Bouquet, shown here, from Teleflora for this past Valentine’s Day, February 14, 2015?

Yes

* We would like to ask you about the Sweethearts Forever Bouquet you purchased from Teleflora for this past Valentine’s Day, February 14, 2015.

Thinking just about the Sweethearts Forever Bouquet that you purchased from Teleflora for this past Valentine’s Day, February 14, 2015…for whom did you purchase this?

* Were you with the person you bought the Sweethearts Forever Bouquet for when they received it?

Yes

* Which phrase below best describes how much you, personally, liked the Sweethearts Forever Bouquet you purchased from Teleflora this past Valentine’s Day, February 14, 2015?

Liked extremely

Liked very much

Liked somewhat

Neither liked nor disliked

Disliked somewhat

Disliked very much

Disliked extremely

Don’t know/did not see the flowers

* Which phrase below best describes how much the person you gave the Sweethearts Forever Bouquet to liked the flowers you purchased from Teleflora this past Valentine’s Day, February 14, 2015?

* Which of the following best describes how you feel about the overall value of the Sweethearts Forever Bouquet you purchased from Teleflora this past Valentine’s Day, February 14, 2015?

* Which, if any, of the following were included as part of the Sweethearts Forever Bouquet you purchased from Teleflora for this past Valentine’s Day, February 14, 2015? Please only include items that were part of the Sweethearts Forever Bouquet arrangement and not any other items you might have purchased from Teleflora or elsewhere. Please select all that apply.

* Did you add-on any other items to your Sweethearts Forever Bouquet purchase this past Valentine’s Day, February 14, 2015? Please include items that you purchased as add-ons to or to go along with the Sweethearts Forever Bouquet. Please select all that apply.

* You indicated that a bracelet was included with the Sweethearts Forever Bouquet you purchased. Which phrase below best describes how much you, personally, liked the bracelet that was included with the Sweethearts Forever Bouquet you purchased from Teleflora for this past Valentine’s Day, February 14, 2015?

Liked extremely

Liked very much

Liked somewhat

Neither liked nor disliked

Disliked somewhat

Disliked very much

Disliked extremely

Don’t know/did not see the bracelet

* Which phrase below best describes how much the person you gave the Sweethearts Forever Bouquet to liked the bracelet that was included along with the flowers you purchased from Teleflora for this past Valentine’s Day, February 14, 2015?

* Which of the following best describes how you feel about the value of the bracelet that was included with the Sweethearts Forever Bouquet you purchased from Teleflora for this past Valentine’s Day, February 14, 2015?

* Did you receive a thank-you note from the person you gave the Sweethearts Forever Bouquet to?

Yes

* Did the thank-you note specifically mention or acknowledge the bracelet that was included?

Yes

* Does the person you gave the Sweethearts Forever Bouquet to wear the bracelet?

Yes

Don't know

If you were purchasing flowers from Teleflora again, how likely you would be to buy a bouquet like the Sweethearts Forever Bouquet pictured above, which includes flowers and a bracelet?

Definitely would buy

Probably would buy

Might or might not buy

Probably would not buy

Definitely would not buy

* Which of the following, if any, are reasons you would buy a bouquet like the Sweethearts Forever Bouquet that includes flowers and a bracelet? Please select all that apply

* Which of the following, if any, are reasons you would not buy a bouquet like the Sweethearts Forever Bouquet that includes flowers and a bracelet? Please select all that apply

* Still thinking about the Sweethearts Forever Bouquet from Teleflora, which includes flowers and a bracelet for $67.95 + delivery fee…if you were to purchase the Sweethearts Forever Bouquet again, which of the following best describes what you would most prefer to purchase?

The same value product ($67.95 + delivery fee), but without jewelry – meaning more or better flowers for the same price

The same value product ($67.95 + delivery fee), but with nicer jewelry – meaning fewer flowers for the same price

The same value product ($67.95 + delivery fee), but with more ornamental/lower quality jewelry – meaning more or better flowers for the same price

A lower value product (around $50 + delivery fee), with the same bouquet of flowers but no jewelry included

The same value product ($67.95 + delivery fee), with the same flowers and jewelry as the Sweethearts Forever Bouquet I purchased for this past Valentine’s Day

* Do you consider the bracelet included with the Sweethearts Forever Bouquet from Teleflora to be jewelry that is meant to be worn or jewelry that is included for decorative/ornamental purposes on the arrangement?

Jewelry that is meant to be worn

Jewelry that is included for decorative/ornamental purposes

Both equally

* Thinking of the recipient for whom you bought the Sweethearts Forever Bouquet from Teleflora for this past Valentine’s Day, did you seriously consider buying any of the following items for them INSTEAD of flowers for Valentine’s Day? Please select all that apply.

If you were purchasing flowers from Teleflora again, how likely you would be to buy a bouquet like the one pictured above, which includes flowers and a necklace?

Definitely would buy

Probably would buy

Might or might not buy

Probably would not buy

Definitely would not buy

Which of the following best describes how you feel about the value of this bouquet, which includes flowers and a necklace?

For whom would you purchase this bouquet? Please select all that apply.

For which occasions would you purchase this bouquet? Please select all that apply.

Which one of these products do you prefer?

The bouquet with the bracelet

The bouquet with the necklace

Prefer both equally

Neither – do not like either one

* About how often do you typically purchase flowers?

Once a week or more often

At least once a month

At least once every 3 months

At least once every 6 months

Less often than once every 6 months

* Which, if any, of the following have you purchased as gifts in the past six months? Please select all that apply.

* Please indicate which of the following are currently living in your home? Please check all that apply.

My spouse or partner

Children aged 7 or younger

Children aged 8-12

Teens aged 13 to 17

Adult children or step-children aged 18 or older

Parents (either mine or my spouse’s/partner’s)

Other adults ages 18 or older

* Which of the following describes your marital status?

* What was the last grade of school you completed?

* Which of the following best characterizes your ethnic or racial background?

* Which category below includes your total annual household income before taxes?

* Which statement below best describes your current employment status?

Employed over 30 hours a week

Employed part time, less than 30 hours a week

Not employed outside the home

Full time Student

Retired

Other

Prefer not to answer