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Hello and thank you! This survey is being done as part of a marketing class for Regis University and the development of a marketing plan for the Denver Victorian Playhouse. No personal information will be shared with any other individuals or companies.

As you may know, on May 8, The Denver Victorian will be presenting Sam Shepard's play "True West." True West is the classic Cain/Abel story sifted through Sam Shepard's sensibilities. Brother vs. brother and just a few toasters and coyotes fill the background. There is also Shepard's scathing take on Hollywood in this black comedy. The production will be directed by the award-winning director, Terry Dodd, whose career spans 30 years garnering over 50 awards from the Denver Drama Critics Circle, Westword, and the Denver Post. The production stars Nils Swanson and Brian J. Brooks, who both appeared in The Vic's productions of "Jacob Marley's Christmas Carol" and "Crimes of the Heart," and Terry Burnsed, a long time Denver favorite.

1. How interested are you in attending this production?
 
Not Interested
 
Somewhat Interested
 
Very Interested
 
 
2. Regarding The Vic's production of "True West," how important will the following be in influencing your interest in attending this production?
Not Important Somewhat Important Very Important
The Play
The Author
The Cast
The Director
This Location
Performance Times
Performance Days
Having Someone To Go With
Discounted Tickets
 
 
 
3. Regarding The Vic's production of "True West," how much would you expect to pay for this performance with this cast and this director?
 
$12
 
$15
 
$18
 
$20
 
$25
 
$30
 
 
 
4. What productions would you be interested in attending at the Vic? Select all that apply.
 
Creation of the World and Other Business--Arthur Miller
 
Red, White and Tuna--Jaston Williams, Joe Sears, & Ed Howard
 
Sylvia--A. R. Gurney
 
Proof--David Auburn
 
Copenhagen--Michael Frayn
 
Arsenic and Old Lace--Joseph Kesserling
 
Showcase/Variety
 
Musicals (Oklahoma!, Chicago, etc.)
 
The classics (Shakespeare, Moliere, Chekov, etc.)
 
I like the selections at the Vic
 
Other
 

 
 
 
5. How do you decide what theatre production to attend? Select all that apply.
 
Want to see the show
 
Know someone in the show or involved in the show
 
Someone else wanted to go
 
Received free tickets
 
Season ticket holder
 
Tickets were inexpensive
 
Location was convenient
 
Other
 

 
 
 
6. How many shows have you seen at the Vic?
   
 
 
 
7. Will you see another show at the Vic?
 
Yes
 
No
 
 
 
8. How many theatre performances have you seen in the Denver Metro area in the last 12 months?
 
1
 
2-4
 
5-8
 
8 or more
 
 
 
9. How do you find out about the shows you attend?
 
Friends/Coworkers
 
Family
 
Newspaper/print media (not online)
 
Internet (including Facebook/MySpace friends and groups)
 
Radio
 
Direct mail
 
Email
 
Other
 

 
 
 
10. What prevents you from attending theatre? Check all that apply.
 
Tickets are too expensive
 
Inconvenient times
 
Other commitments
 
Tickets weren't available
 
Never got around to it
 
No one to go with
 
Inconvenient location
 
Other
 

 
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