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2016
September
T
TestOne
TestOne
0%
Exit Survey
Even if you do not have a strong interest in the entertainment activities that are being asked about, your feedback and opinions matter to us.
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SECTION S – SCREENER & VIEWERSHIP
QS1. What is your age?
Under 18
18-24
25-29
30-34
35-44
45-54
55-64
65-74
75 or over
Prefer not to answer
*
QS2. How would you describe your interest in college football?
Not a Fan / Not Interested
Casual Fan / Somewhat Interested
Average Fan / Interested
Passionate Fan / Very Interested
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QS3. How often have you attended the Rose Parade?
First time attending
Second year
Third year
Fourth year
Fifth year
More than five years attending
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QS4. How did you watch the Rose Parade this year?
Watched on TV
Attended in person (on route)
Attended in person in VIP area
Did not watch the parade
SECTION A – Satisfaction
QA1. Do you agree or disagree that the following attributes describe the Rose Parade?
Completely disagree 1
2
3
Neither agree nor disagree 4
5
6
7
Completely agree 8
9
10
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QA1a. Is for people like me
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QA1b. Delivers a high quality experience
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QA1c. Adds value to the community
*
QA1d. Is a tradition that should continue
*
QA1e. Is one of the most outstanding, marquee events the U.S.
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QA2. How would you describe your satisfaction with the Rose Parade?
Extremely dissatisfied
Somewhat Dissatisfied
Neither satisfied nor dissatisfied
Somewhat Satisfied
Extremely satisfied
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SECTION B – AWARENESS
For the next questions please think specifically about
sponsors
of this year’s
Rose Parade.
(A sponsor is a brand that partners with the Rose Parade in exchange for marketing opportunities, which includes using the brand’s logo or product in the arena.)
QB1. Which of the following brands do you believe sponsor the Rose Parade?
Select all that apply
QB1n. Other, please specify
QB1h. Prudential
QB1l. Chase Bank
QB1c. Scotts Miracle-Gro
QB1a. Honda
QB1f. Toyota
QB1b. Northwestern Mutual
QB1g. MetLife
QB1j. Sta-Green
QB1e. Nissan
QB1d. Wells Fargo
QB1m. Don't Know
QB1i. Milogranite
QB1k. Bank of America
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SECTION C – CONSIDERATION & INTENT
QC1. Which of the following banks would you consider the next time you are looking for a banking service?
Select all that apply
QC1f. Don't Know
QC1b. Chase Bank
QC1e. None
QC1a. Wells Fargo
QC1c. Bank of America
QC1d. Other
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