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Hello:

You are invited to participate in our survey [Project Description Here]. In this survey, approximately [Approximate Respondents] people will be asked to complete a survey that asks questions about [General Survey Process]. It will take approximately [Approximate Time] minutes to complete the questionnaire.


Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.


Your survey responses will be stricly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact [Name of Survey Researcher] at [Phone Number] or by email at the email address specified below.


Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.


 
 
 
Additional Comments/Suggestions for improvement
   
 
 
Below are a list of features that are part of the product. How important is each feature to you?
1
Not At All Important
2 3 4 5
Extremely Important
Feature 1
Feature 2
Feature 3
Feature 3
Feature 4
 
 
 
This survey is about a new product concept that is described as folows:

[INSERT PRODUCT CONCEPT DESCRIPTION HERE]
 
 
 
Whether or not you know about [Product], how favorable is your overall reaction?
 
Poor
 
Fair
 
Good
 
Very good
 
Excellent
 
 
 
What is it that you like most about [Product]? Please enter as many items as you wish.
   
 
 
 
What do you like least about [Product]?
   
 
 
 
Based on the product description, how interested would you be in buying this new [Product] if it were within your budget? Please check one.
 
Not at all interested
 
Not very interested
 
Not sure
 
Somewhat interested
 
Extremely interested
 
 
 
About what would you expect to pay for a new [Product]?
   
 
 
 
How often do you use [Product Category]?
 
Once a week or more often
 
2-3 times a month
 
Once a month
 
Every 2-3 months
 
2-3 times a year
 
Once a year or less
 
Do not use
 
 
 
Thank you for your feedback.
 
Please contact [email protected] or click here if you have any questions regarding this survey.
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