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March
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Hello:
You are invited to participate in our survey on Microwave Oven Purchase Decision making. In this survey, approximately one hundred people will be asked to complete a survey that asks questions about why they buy a particular brand of microwave and not the other.(School Project). It will take approximately ten minutes to complete the questionnaire.
Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.
Your survey responses will be stricly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Gitau by the following email
[email protected]
>
Thank you very much for your time and support. Please start with the survey now by clicking on the
Continue
button below.
*
What do you think are the top 3 Microwave Oven brands?
Samsung
Sharp
Whirlpool
LG
Panasonic
Smeg
Tiffany
Sanyo
*
Did you have a budget in mind when buying your Microwave Oven?
Yes
No
*
Did you have a particular brand in mind when looking for a microwave?.
Yes
No
*
Which brand did you buy
Sharp
Panasonic
LG
Whirlpool
Samsung
Smeg
Tiffany
Omega
Black & Decker
Other
*
What are some of the factors that influenced your brand decision?.
Recommendation from friends/relatives
Recommendation from Sales rep.
Advertising -TV,Catalogue,Brochure,etc
Previous experience with brand
Other
*
What features were important to you when selecting your microwave?.
Grill
Size
Colour
Panel Display
Buttons
Other
*
What attributes are important to you when purchasing your Microwave oven?.
Warranty
Safety
Appearance
Colour
Capacity
User Friendly
Features
Others
*
How much did your Microwave Oven cost?.
$99-179
$180-259
$260-1000
+$1000
*
What size is your Microwave Oven?.
Large
Medium
Small
*
What is the capacity of your Microwave Oven?.
19-23ltr
24-34ltr
35-44ltr
*
What is your age bracket?.
15-25yrs
26-35yrs
36-45yrs
46-55yrs
56-70yrs
Over 70yrs
*
Your Gender?.
Female
Male
*
Your living arrangements?
Single
Couple
Family(3-5)
Family (5+)
What size is your kitchen
Small
Medium
Large
*
Primary use of Microwave oven
Everyday cookin
Defrosting
Reheating
Snacks
Heating up frozen foods
Other
Additional Comments/Suggestions for improvement
Please contact
[email protected]
if you have any questions regarding this survey.
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