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Hello. My name is ………………. and I am calling you from OSN (Orbit Showtime Network).
We are currently conducting a survey amongst our subscribers to evaluate a few aspects of the network. As a valuable subscriber to OSN, you have been selected to share your opinion. |
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| * Can you kindly give me a few seconds of your time for this purpose? |
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| Since we are conducting this survey amongst specific segments of the population, I would like to ask you a few questions related to you and your lifestyle to know how to categorize your household within the survey. This information will not be shared on an individual basis but as statistics within a report where there are no references to names: |
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| * 1. Can you kindly tell me to which of the following age brackets do you belong: |
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| * 2. Which of the following statements best describes your status at home in terms of decision making: |
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| * 3. Kindly advise on your marital status: |
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| * 5. How frequently do you travel abroad for tourism? |
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| * 6. When you travel for tourism, do you usually travel with: |
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| * 7. Do you watch OSN channels? |
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| 8. Which OSN channels you watch regularly (at least once a week)? |
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| * 9. What advertisements you remember seeing on OSN channels recently?(we are referring here to advertisements and not on-air promos of content on OSN channels) - Spontaneous |
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| * 10. Have you seen Thailand/Etihad Airways advertisement on OSN channels? - Aided |
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* 11. What was the main message of Thailand/Etihad Airways advertisement that you saw on OSN? (by main message, I mean the main point that the ad wanted to communicate)?
(Interviewer: Do not read. Just choose what matches with the respondent’s answer) |
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| * 12. How do you rate Thailand/Etihad Airways advertisments overall? Is it: |
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| * 13. How do you rate the creative execution of Thailand/Etihad Airways advertisement? Would you say it is: |
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| * 14. How do you rate the advertisement level of relevance to your needs/desires, would you say it is: |
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| * 15. How do you rate the advertisement level of uniqueness, would you say it is: |
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| * 16. How do you rate the advertisement level of inspiration, would you say it is: |
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| * 17. How do you rate the advertisement level of information, would you say it is: |
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| * 18. Did Thailand/Etihad Airways advertisement encourage you to explore Thailand in person by traveling to this destination? |
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| * 19. What kind of action did you take after seeing Thailand/Etihad Airways advertisement? Did you… |
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| * 20. Have you seen France 24 advertisement on OSN channels? |
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21. What was the main message of France 24 that you saw on OSN? (by main message, I mean the main point that the ad wanted to communicate)?
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| * 22. How do you rate the France 24 ad overall? Is it: |
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| * 24. How do you rate the advertisement level of relevance to your needs/desires, would you say it is: |
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| * 25. How do you rate the advertisement level of uniqueness, would you say it is: |
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| * 26. How do you rate the advertisement level of inspiration, would you say it is: |
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| * 27. How do you rate the advertisement level of information, would you say it is: |
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| * Monthly Household Income: |
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Int: For those who answered yes to Q18 - Travel to Thailand encouraged by the advertisement
Take their details as per below and check with them if they don’t mind that Thai Tourism call them to learn more about their experience |
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