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| * 1. Do you drink coffee? |
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| * How often do you drink coffee? |
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| * How many of these cups of coffee do you purchase outside of your office and home? (Select only one answer.) |
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| * Would you buy coffee or other beverages on "the go", as in not sitting down at the actual place you have purchased the beverage? |
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| * Would you get coffee and other beverages delivered to your office if this service is available? |
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| Please rank your coffee preferences on a scale of 1 to 5, with 1 being your most preferred and 5 your least preferred. |
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| Local coffee |
| | | Espresso coffee (e.g. latte, cappucino) |
| | | Regular coffee with flavoring |
| | | Iced coffee |
| | | Other specialty coffee drinks |
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| 7. Are there any other hot/cold beverages that you purchase outside the home/office? |
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| * Other than coffee, which hot/cold beverages do you regularly purchase? (Check all that apply.) |
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| * Which of the following places comes to mind when you think of purchasing a hot/cold beverage? (Select all that apply.) |
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| * 10. Do you ever purchase ready-to-eat snacks (e.g. donuts, muffins, etc.) outside the home? |
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| * Which snacks do you regularly purchase? (Select all that apply.) |
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| * Please rank the following on a scale of 1 to 8 with 1 being the most important characteristic of a place you would choose to buy a snack from and 8 the least. |
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| Convenience of location |
| | | Taste of products |
| | | Quality |
| | | Brand name |
| | | Price |
| | | Range of menu items |
| | | Variety |
| | | Cleanliness |
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Now please take a moment to answer the following general questions and you are through.
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| * 13. What is your gender? |
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| * Which of these age groups do you fall into? |
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| * Which of the following ranges best represents your monthly income? |
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| * Which of the following best describes your employment status? |
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